Marketing Data Analyst at Credit Direct Limited

To provide data-driven insights through the integration of AI-driven analytics and customer behaviour modelling, supporting the marketing team in predicting trends and measuring the impact of all digital campaigns.

Job Details

Advanced Analytics 

• Integrate AI-driven tools to analyze complex and historical datasets to forecast campaign outcomes for new product launches and predict customer trends.

Performance Reporting 

• Develop and maintain real-time dashboards that track campaign performance, attribution, and ROI across all business lines (Yield, Checkout, etc.), and how they measure against business objectives.

Customer Behaviour Insight 

• Analyze the customer journey to identify friction points and opportunities for engagement or cross-selling opportunities.

Attribution Modelling & Quality 

• Ensure 100% accuracy in campaign attribution and audit the quality of results coming from the top-of-funnel.

Process Efficiency 

• Automate data collection processes to improve stakeholder management, strategic decision-making and shorter cycle times for marketing reports.

Requirements

• Bachelor’s degree in Data Science, Statistics, Economics, or related quantitative field.
• 3–5 years of experience in data analytics, preferably within a marketing or fintech environmen

COMPETENCIES REQUIREMENTS: 

• Data Visualization (Tableau/PowerBI), SQL, Python/R, AI-driven analytics tools, Attribution modeling, Predictive modeling..