Performance Marketer at Credit Direct Limited

Job Summary

To lead and optimize end-to-end digital acquisition and engagement strategies across all business lines, ensuring high-quality top-of-funnel traffic that converts into measurable bottom-of-funnel results while maintaining cost efficiency.

Job Details

Paid Media & Channel Management 

• Own awareness, acquisition, and engagement across Meta, Google, and programmatic partner channels, while exploring, testing, and optimizing new growth channels.

Lifecycle & Funnel Optimization 

• Accountable for bottom-of-funnel results by ensuring high-quality lead generation; manage landing page setups on Webflow to improve conversion rates.

SEO & Web Presence 

• Drive organic acquisition efforts through strategic SEO marketing and technical web optimizations.

Marketing Automation & CRM 

• Deploy and manage marketing automation platforms to streamline repetitive tasks and implement robust CRM systems for tailored customer interactions

Strategic Optimization 

• Implement and document repeatable processes to reduce cost-per-result (CPR) while increasing lead quality and ensuring 100% attribution for all campaigns.

Requirements

• Bachelor’s degree in marketing, Business, Statistics or a related field.
• 5–7 years of experience in performance marketing, growth or other related areas of marketing, specifically in a Fintech or financial services
• Paid Media/Search Mastery (Meta, Google Ads, Tiktok, LinkedIn), Webflow, CRM Management, SEO/SEM, Marketing Automation.