Jobs at Mara Cruiz Organics

Key Responsibilities
Content Creation & Management:

• Develop and create engaging content (videos, reels, photos, captions, blogs, and product stories) for all digital platforms.
• Manage the brand’s content calendar across Instagram, TikTok, Facebook, WhatsApp, and other channels.
• Write compelling product descriptions, campaign messages, and marketing content.
• Collaborate with the design and marketing teams to produce high-quality visual and written content.
• Ensure brand tone, voice, and messaging are consistent across all platforms.

Community Management:

• Manage and grow Mara Cruiz Organics’ online community across social platforms.
• Respond to comments, messages, and customer inquiries promptly and professionally.
• Encourage engagement through polls, discussions, and interactive posts.
• Moderate discussions and ensure positive customer interactions.
• Build relationships with loyal customers, influencers, and brand advocates.

Social Media Strategy:

• Assist in developing and executing social media strategies that increase brand awareness and sales.
• Identify trending topics and adapt content to remain relevant.
• Launch campaigns for product promotions, product launches, and wellness education.
• Coordinate with sales and marketing teams to align content with company goals.

 Customer Engagement & Brand Advocacy:

• Act as the brand voice in online conversations.
• Build strong relationships with customers and respond to feedback or complaints professionally.
• Collect and share customer insights with internal teams for product improvement.
• Encourage user-generated content such as reviews and testimonials.

Analytics & Reporting:

• Track performance metrics such as engagement rate, followers growth, reach, and conversions.
• Prepare weekly or monthly reports on social media and community growth.
• Provide recommendations to improve content performance and audience engagement.

go to method of application »

Responsibilities
Paid Advertising Campaign Management:

• Plan, create, and manage paid advertising campaigns across Facebook, Instagram, Google, TikTok, and other digital platforms.
• Develop targeted campaigns to drive product sales, website traffic, and lead generation.
• Conduct A/B testing on creatives, ad copy, and audience segments to optimize performance.
• Manage daily campaign budgets and bidding strategies to maximize ROI.

Performance Optimization:

• Monitor campaign performance metrics such as CPC, CPA, CTR, conversion rate, and ROAS.
• Optimize campaigns to improve results and reduce customer acquisition cost.
• Identify underperforming ads and implement improvement strategies.
• Scale high-performing campaigns to increase sales and brand visibility.

Audience Targeting & Retargeting:

• Develop audience targeting strategies based on demographics, behavior, and interests.
• Implement retargeting campaigns to convert website visitors and abandoned carts.
• Build and manage lookalike audiences to expand customer reach.

Collaboration with Content & Creative Teams:

• Work closely with the Content & Community Executive and design team to develop high-performing ad creatives.
• Provide creative direction based on campaign performance insights.
• Ensure all ad creatives align with Mara Cruiz Organics’ brand identity.

Data Analysis & Reporting:

• Track and analyze campaign performance using tools such as Meta Ads Manager, Google Analytics, and other marketing dashboards.
• Prepare weekly and monthly performance reports highlighting insights and recommendations.
• Use data insights to inform marketing strategy and budget allocation.

Funnel & Conversion Optimization:

• Support the development of high-converting landing pages and sales funnels.
• Monitor customer journey from ad click to purchase.
• Work with the sales and e-commerce team to improve conversion rates

Requirements & Qualifications

• Candidates should possess a Bachelor’s Degree with 2-5 years experience.