Performance Marketing & Paid Ads Specialist at Mara Cruiz Organics

Responsibilities
Paid Advertising Campaign Management:

• Plan, create, and manage paid advertising campaigns across Facebook, Instagram, Google, TikTok, and other digital platforms.
• Develop targeted campaigns to drive product sales, website traffic, and lead generation.
• Conduct A/B testing on creatives, ad copy, and audience segments to optimize performance.
• Manage daily campaign budgets and bidding strategies to maximize ROI.

Performance Optimization:

• Monitor campaign performance metrics such as CPC, CPA, CTR, conversion rate, and ROAS.
• Optimize campaigns to improve results and reduce customer acquisition cost.
• Identify underperforming ads and implement improvement strategies.
• Scale high-performing campaigns to increase sales and brand visibility.

Audience Targeting & Retargeting:

• Develop audience targeting strategies based on demographics, behavior, and interests.
• Implement retargeting campaigns to convert website visitors and abandoned carts.
• Build and manage lookalike audiences to expand customer reach.

Collaboration with Content & Creative Teams:

• Work closely with the Content & Community Executive and design team to develop high-performing ad creatives.
• Provide creative direction based on campaign performance insights.
• Ensure all ad creatives align with Mara Cruiz Organics’ brand identity.

Data Analysis & Reporting:

• Track and analyze campaign performance using tools such as Meta Ads Manager, Google Analytics, and other marketing dashboards.
• Prepare weekly and monthly performance reports highlighting insights and recommendations.
• Use data insights to inform marketing strategy and budget allocation.

Funnel & Conversion Optimization:

• Support the development of high-converting landing pages and sales funnels.
• Monitor customer journey from ad click to purchase.
• Work with the sales and e-commerce team to improve conversion rates

Requirements & Qualifications

• Candidates should possess a Bachelor’s Degree with 2-5 years experience.