Content Strategist at Wildreams Agency

Role Description

• The Content Strategist is a full-time, on-site role based in Lagos, responsible for planning, developing, and overseeing content initiatives across digital and traditional platforms. Day-to-day tasks include conducting audience and market research, defining content goals, building editorial calendars, and collaborating with creative, design, and marketing teams to ensure cohesive brand messaging.
• The role involves creating content frameworks, guiding copy and visual direction, optimizing content for performance and engagement, and ensuring alignment with client objectives and Wildreams’ human-centered approach.
• The Content Strategist will analyze content performance metrics, refine strategies based on insights, and present recommendations to internal stakeholders and clients.

Qualifications

• Content strategy and planning skills, including experience creating editorial calendars, content roadmaps, and campaign frameworks.
• Strong research and analytical skills to understand audiences, market trends, and performance metrics for data-informed content decisions.
• Excellent writing, storytelling, and editing abilities, with a focus on clear, engaging, and brand-aligned content.
• Knowledge of digital marketing and content marketing practices, including social media, SEO basics, and multi-channel campaign coordination.
• Ability to collaborate effectively with cross-functional teams (creative, design, account management) and communicate ideas clearly.
• Experience working within an agency or fast-paced creative environment is highly beneficial.
• Bachelor’s degree in Marketing, Communications, Journalism, Media, or a related field, or equivalent practical experience.
• Strong organizational skills, attention to detail, and the ability to manage multiple projects and deadlines on-site in Lagos.
• Demonstrated interest in human-centered storytelling and brand building that reflects diverse perspectives and experiences.