Jobs at Karferry Limited

Key Responsibilities

• Develop and implement an integrated communications and PR strategy aligned with business goals.
• Define brand voice, messaging framework, and communication guidelines.
• Lead internal and external communication initiatives.
• Manage annual communications calendar and campaigns.
• Secure positive media coverage across print, broadcast, and digital platforms.
• Coordinate press briefings, media interviews, and press conferences.
• Monitor media coverage and manage reputation.
• Develop compelling brand stories, thought leadership articles, and executive profiles.
• Oversee development of speeches, talking points, opinion pieces, and public addresses.
• Collaborate with content and digital teams to ensure message consistency.
• Ensure all communications reflect brand positioning and tone.
• Develop crisis communication frameworks and response plans.
• Serve as key contact during reputational or public issues.
• Draft timely responses to media inquiries and public concerns.
• Develop crisis communication frameworks and response plans.
• Serve as key contact during reputational or public issues.
• Draft timely responses to media inquiries and public concerns.
• Track media coverage, impressions, share of voice, and PR ROI.
• Provide regular reports on communication effectiveness.
• Measure sentiment and brand positioning impact.

Key Requirements

• Bachelor’s degree in Communications, Public Relations, Journalism, Marketing, or related fields
• 8+ years experience in communications, media, or public relations.
• Strong media network and proven press engagement experience.
• Excellent written and verbal communication skills.
• Experience managing crisis communications.
• Ability to craft compelling narratives and executive messaging.
• Strong stakeholder management skills.
• Experience in corporate, media, or nonprofit sectors is a plus.

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Key Responsibilities

• Develop and lead the organization’s program strategy in alignment with its mission and long-term goals.
• Identify new program opportunities, partnerships, and funding streams.
• Oversee program design, ensuring relevance, scalability, and sustainability.
• Provide leadership and direction to program managers and teams.
• Ensure programs are delivered on time, within scope, and within budget.
• Oversee annual work plans, budgets, and performance targets.
• Develop and manage program budgets.
• Ensure effective resource allocation across programs.
• Support fundraising efforts by contributing to proposals, grant applications, and donor reports.
• Build and maintain strong relationships with donors, partners, government agencies, and community stakeholders.
• Provide regular updates to executive leadership and the Board.
• Prepare program performance reports and strategic updates.
• Ensure compliance with governance standards and donor requirements.

Key Requirements

• Bachelor’s degree in Development Studies, Public Administration, Business, Social Sciences, or related field (Master’s degree preferred).
• 10–15+ years of progressive experience in program management.
• Proven experience managing multi-million-dollar or multi-site programs
• Strong leadership and stakeholder management skills.
• Experience with monitoring & evaluation frameworks.
• Strong budgeting and financial oversight capability.
• Excellent written and verbal communication skills.

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Key responsibiities

• Develop and execute the company’s growth and distribution strategy aligned with business objectives.
• Identify new market opportunities, customer segments, and expansion channels.
• Set clear KPIs for acquisition, retention, engagement, and revenue growth.
• Build quarterly and annual growth roadmaps.
• Optimize Customer Acquisition Cost and maximize Customer Lifetime Value.
• Manage marketing budgets efficiently and track ROI across channels.
• Develop offline and online distribution networks where relevant.
• Negotiate partnership agreements and manage partner performance.
• Expand product presence across new platforms and ecosystems.
• Build dashboards to monitor acquisition, funnel performance, and growth metrics.
• Analyze user behavior to identify growth opportunities.
• Provide weekly/monthly performance reports with actionable insights.
• Use data to inform campaign optimization and strategic decisions.
• Develop retention strategies (email marketing, CRM, automation, loyalty programs).
• Improve user onboarding and engagement flows.
• Implement upsell and cross-sell strategies.
• Reduce churn and increase repeat purchase rates.
• Work closely with Product, Sales, and Marketing teams to align growth initiatives.
• Provide customer insights to inform product improvements.
• Collaborate on go-to-market strategies for new products or features.

Requirements

• Bachelor’s degree in Marketing, Business, Economics, or related field.
• 8+ years experience in growth, performance marketing, distribution, or commercial strategy.
• Strong analytical skills and data-driven decision-making ability.
• Proven experience scaling acquisition channels.
• Experience managing digital marketing budgets.
• Strong negotiation and partnership development skills.
• Proficiency in analytics tools (Google Analytics, Meta Ads, CRM tools, Excel, etc.).
• Experience in startups, tech, media, fintech, retail, or fast-paced industries is a plus.