Growth and Distribution Lead at Karferry Limited

Key responsibiities

• Develop and execute the company’s growth and distribution strategy aligned with business objectives.
• Identify new market opportunities, customer segments, and expansion channels.
• Set clear KPIs for acquisition, retention, engagement, and revenue growth.
• Build quarterly and annual growth roadmaps.
• Optimize Customer Acquisition Cost and maximize Customer Lifetime Value.
• Manage marketing budgets efficiently and track ROI across channels.
• Develop offline and online distribution networks where relevant.
• Negotiate partnership agreements and manage partner performance.
• Expand product presence across new platforms and ecosystems.
• Build dashboards to monitor acquisition, funnel performance, and growth metrics.
• Analyze user behavior to identify growth opportunities.
• Provide weekly/monthly performance reports with actionable insights.
• Use data to inform campaign optimization and strategic decisions.
• Develop retention strategies (email marketing, CRM, automation, loyalty programs).
• Improve user onboarding and engagement flows.
• Implement upsell and cross-sell strategies.
• Reduce churn and increase repeat purchase rates.
• Work closely with Product, Sales, and Marketing teams to align growth initiatives.
• Provide customer insights to inform product improvements.
• Collaborate on go-to-market strategies for new products or features.

Requirements

• Bachelor’s degree in Marketing, Business, Economics, or related field.
• 8+ years experience in growth, performance marketing, distribution, or commercial strategy.
• Strong analytical skills and data-driven decision-making ability.
• Proven experience scaling acquisition channels.
• Experience managing digital marketing budgets.
• Strong negotiation and partnership development skills.
• Proficiency in analytics tools (Google Analytics, Meta Ads, CRM tools, Excel, etc.).
• Experience in startups, tech, media, fintech, retail, or fast-paced industries is a plus.