Communications, Media and PR Lead at Karferry Limited

Key Responsibilities

• Develop and implement an integrated communications and PR strategy aligned with business goals.
• Define brand voice, messaging framework, and communication guidelines.
• Lead internal and external communication initiatives.
• Manage annual communications calendar and campaigns.
• Secure positive media coverage across print, broadcast, and digital platforms.
• Coordinate press briefings, media interviews, and press conferences.
• Monitor media coverage and manage reputation.
• Develop compelling brand stories, thought leadership articles, and executive profiles.
• Oversee development of speeches, talking points, opinion pieces, and public addresses.
• Collaborate with content and digital teams to ensure message consistency.
• Ensure all communications reflect brand positioning and tone.
• Develop crisis communication frameworks and response plans.
• Serve as key contact during reputational or public issues.
• Draft timely responses to media inquiries and public concerns.
• Develop crisis communication frameworks and response plans.
• Serve as key contact during reputational or public issues.
• Draft timely responses to media inquiries and public concerns.
• Track media coverage, impressions, share of voice, and PR ROI.
• Provide regular reports on communication effectiveness.
• Measure sentiment and brand positioning impact.

Key Requirements

• Bachelor’s degree in Communications, Public Relations, Journalism, Marketing, or related fields
• 8+ years experience in communications, media, or public relations.
• Strong media network and proven press engagement experience.
• Excellent written and verbal communication skills.
• Experience managing crisis communications.
• Ability to craft compelling narratives and executive messaging.
• Strong stakeholder management skills.
• Experience in corporate, media, or nonprofit sectors is a plus.