BBC Media Action’s communication projects are rooted in local people’s experiences and understanding. Our extensive research programme - called "world class” by the UK government’s Department for International Development (DFID) - provides insight into audiences’ lives to ensure that our projects reflect their needs and circumstances.
We also use our data to monitor how effectively our programmes engage people and stimulate change; lessons learned are then built into future projects. To share our findings and learning as widely as possible, we publish policy and research reports and briefings to inform communication for development practitioners and policy-makers.
Since we are not funded by the licence fee, none of this work would be possible without the backing of our generous donors - governments, foundations, corporations and individuals.
In Nigeria, BBC Media Action run a number of multiplatform and capacity-strengthening projects including health radio shows tackling maternal and neonatal health, HIV and AIDS and pneumonia and diarrhoea. A long-running radio drama and magazine shows in both Hausa and Pidgin English address governance issues.