Team Lead, Search Ads Specialist at 25th & Staffing

JOB SUMMARY:

A leading Digital Marketing Solutions provider based in the U.S seeks the service of a Team Lead, Search Ads Specialist who will be responsible for managing a team of Search Specialists and proportion of revenue within the Search Department. The ideal candidate will be responsible for managing the quality and delivery of client activity in order to achieve the best possible performance for clients within your portfolio. He/She will also manage, train and develop Search Specialists within their team, and work alongside other Team Leaders and with the Head of Search on strategic initiatives.

RESPONSIBILITIES:

DELIVERY:

• Ensuring the team are executing all tasks in line with the organization’s processes including weekly, monthly and quarterly processes, and client requirements.
• Supporting the team on the delivery of Paid Search strategy and execution where necessary.
• Monitoring our project management systems and managing the team to ensure the delivery of all client deliverables within deadline.
• Managing workload within the team to ensure effective use of team resources in order to deliver client work.
• Working closely with the Head of Search to execute all strategic initiatives for the Search Team.
• Working with the organization’s management team to execute company-wide strategic initiatives (where relevant).
• Delivering on strategic projects where relevant.
• Liaising with other departments to resolve workload issues where they arise.

QUALITY:

• Quality checking all relevant work (tests, optimisations, initiatives, tactical plans and KPIs set).
• Training and supporting the team, to ensure high quality of all deliverables.
• Attending meetings to support specialists where relevant.
• Troubleshooting issues to ensure excellent quality is maintained and performance goals are met.
• Overseeing all Paid Search activity across the team, including testing and optimisation, ensuring best practices are met and performance goals are hit.
• Holding Expert knowledge of the Paid Search space

EFFICIENCY:

• Implementation of systems, processes and automation for use within the team.
• Monitoring compliance and the use of processes within the team.
• Working on the improvement of existing processes within the company.
• Developing a knowledge base with the documentation for team processes and client-facing materials.
• Effectively planning ahead to ensure appropriate resourcing as necessary.

TEAM DEVELOPMENT:

• Managing the employees within the Search Team
• Coaching and developing the specialists into industry-leading Search Specialists that achieve exceptional growth results for Ladder clients.
• Recruiting, onboarding and developing their team in line with headcount targets.
• Working with freelancers and managing freelancers without sacrificing the quality and efficiency of the team.

NEW BUSINESS:

• Overseeing the execution of the Search aspect of sales audits where necessary in order to secure new business.
• Effectively managing resourcing for the team.
• Overseeing that new client are onboarded as effectively as possible.

GENERAL REQUIREMENTS, SKILLS, AND COMPETENCIES:

PAID CHANNELS:

• Professional knowledge within Paid Ads channels including but not limited to the following: Google Ads (incl. GDN, Google Shopping, UAC, YouTube), Bing Ads, Yandex Ads, Taboola, Outbrain, Criteo, AdRoll, Amazon, Apple Search, Ads, BuySellAds, Carbon Ads, Yahoo Gemini and Quora.
• Exceptional knowledge of the SEM Paid Ads Channels and its role within digital marketing strategy.

DIGITAL AND CREATIVE STRATEGY:

• General understanding of funnel analytics / funnel marketing.
• General understanding of industry, competitor research and analysis (quantitative), creative development (aligned with the Creative Department) and customer persona development (using creative angles from the Creative Team).
• General understanding of other channels within the digital marketing landscape and how they work alongside Paid Search.

ANALYTICS:

• Ability to audit accounts and set up tracking, including communicating with developers where necessary.
• Very good knowledge of analytical tools such as Google Analytics, AppsFlyer, Firebase.
• Knowledge of Google Data Studio including how to build reporting dashboards.
• Comfortable with Data Storytelling / reporting and analysis.

PROJECT MANAGEMENT:

• Ability to manage multiple search projects and ensure delivery to deadline across the Search Team.
• Excellent communication, time management, delegation and expectation setting skills.
• Ability to build team management reporting.

TEAM MANAGEMENT:

• Ability to train and coach the members of their team into industry-leading specialists, and engage and inspire them to deliver the best possible results.
• Ability to build effective personal development plans for each specialist under management.
• Ability to manage the P&L within their team, including managing resourcing requirements and hiring industry leading talent.
• Ability to manage freelancers without sacrificing the quality and efficiency of the team.
• High Emotional IQ - ability to deliver tough feedback in a constructive manner.
• Team player - propensity to make decisions that are for the good of the group - we’re in it together!
• Owning it - whether it’s something you're really proud of or something you’d rather forget (we all make mistakes). We want to be a place where we win together, lose together - and that starts with each of us taking responsibility for delivering the best we can.

PERKS ATTACHED TO THE ROLE:

• Opportunity to work from anywhere in the EMEA (Europe, Middle East, Africa) region
• Competitive salary based on your experience
• Working with exciting startups, scaleups and world-class companies
• Collaborating with amazing specialists in digital marketing
• Generous holiday allowance as well as extra days off during the Christmas period and Mental Health Days
• Flexible working hours and early leave Summer Fridays
• Extensive training opportunities: access to CXL Courses, Company Library, LAD Academy, Audible subscription, seminar and training budgets, additional non-work-related training budget
• Work From Home equipment budget
• E-gym membership, e-lunch benefit and weekly company yoga sessions
• Profit Sharing Scheme.