Social Media Specialist / Graphic Designer at Tastee Fried Chicken - TFC

Role Purpose Statement

• This role will create engaging and on-brand graphics for a variety of media, and drive the development and implementation of online marketing programs and strategies to increase sales and revenue for the company.
• The aim is to ensure that these functions are carried out effectively and efficiently, in harmony and in accordance with applicable statutory regulations, company's operational standards and policies.

Key Interfaces Internal:

• Brand and Communication, Sales, Marketing, and other business functions.

Main Accountabilities
Content Creation:

• Conceptualize visuals based on requirements, visualizing and creating graphics including illustrations, logos, layouts and photos.
• Develop illustrations, logos and other designs using software or by hand
• Work with the CBM to produce final design, ensuring final graphics and layouts are visually appealing and on-brand, amending designs after feedback
• Assists with development of the organizations website to ensure its efficiency and efficacy.

Content Drive:

• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
• Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
• Set up and optimize company pages within each platform to increase the visibility of company's social content
• Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions
• Continuously improve by capturing and analysing the appropriate social data/metrics, insights and best practices, and then acting on the information
• Moderate all user-generated content in line with the moderation policy for each community
• Performs other related duties as assigned.

Key Performance Indicators (KPI)

• Number of graphic designs completed and posted in a month
• Number of daily graphic design posted
• Number of Weekly Social Media Orders
• Followers / Audience Growth Rate with every quarter
• Zero tolerance on published Errors
• Number of comments and shares on a daily post.
• Response time to website issues.

Education, Experience & Technical Skills

• Bachelor's Degree in Business Marketing, Communications, Public Relations, Art, Graphic Design or related field required.
• Should have 3 to 5 years' experience in graphics design, website management and social media marketing with a proven and verifiable record of accomplishments required.

Other Required Competencies:

• Excellent verbal and written communication skills.
• Proficient in Microsoft Office Suite and Adobe Creative Suite or other similar design software, HTML.
• Ability to multitask, work independently and collaboratively on assignments.
• Thorough understanding of internet marketing and general marketing strategies.
• Strong organizational skills with superior attention to detail.
• Ability to conduct and correctly interpret research and web analytics.
• Positive attitude, detail and customer oriented with good multitasking and organisational ability