Social Media Specialist at Bedmate Furniture

Responsibilities

• Develop and execute a comprehensive social media strategyaligned with business goals.
• Manage and oversee daily activity across social media platforms(e.g., Instagram, Facebook, X/Twitter, LinkedIn, TikTok, YouTube, Pinterest).
• Create and curate engaging, high-quality content(text, image, video, and stories) in collaboration with the design and content teams.
• Plan and manage social media campaigns, including paid advertising.
• Monitor, analyze, and report on performance metrics (reach, engagement, conversion rates, etc.) using analytictools.
• Stay current on social media trends, algorithm changes, and best practices to optimize performance.
• Engage with the online community by responding to comments, messages, and mentionsin a timely and professional manner.
• Collaborate with marketing, PR, and customer serviceteams to maintain brand consistency and support business initiatives.
• Manage partnerships with influencers, creators, and external agencieswhen applicable.
• Develop and maintain a content calendarand ensure timely publication of posts.

Education and Experience

• Bachelor’s Degree in Marketing, Communications, Business, or a related field.
• 3 - 5 years of proven experience as a Social Media Manager or similar role.
• Strong understanding of major social media platforms, their audiences, and best practices.
• Experience with social media management tools(e.g., Hootsuite, Buffer, Sprout Social, Later).
• Proficiency in content creationand basic graphic design/video editing tools(e.g., Canva, Adobe Suite, CapCut).
• Excellent copywriting, communication, and storytellingskills.
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Strong organizational and time management skills; ability to manage multiple projects simultaneously.
• Creative thinker with a passion for staying ahead of digital trends.
• Experience with social media advertisingand budget management.
• Knowledge of SEO, email marketing, and content marketingprinciples.
• Familiarity with analytics platforms(Google Analytics, Meta Insights, etc.).
• Experience working in [Furniture]is a plus.