Social Media Officer at Charterhouse Lagos

Role Overview

• The Social Media Officer role involves crafting compelling content, engaging with diverse audiences, and maintaining a consistent brand voice across social platforms.

Responsibilities

• Develop and manage a comprehensive social media content calendar.
• Produce and publish high-quality, platform-specific content (text, images, videos, and stories) across Instagram, Facebook, X, LinkedIn, and other relevant channels.
• Monitor social media metrics to track engagement, providing actionable insights and recommendations for optimisation.
• Design and implement social media campaigns for major school events, including Open Days, Student Engagement Days, and Parent Forums.
• Collaborate with the Marketing Manager to align digital strategies with overall marketing objectives.
• Ensure all content reflects Charterhouse Lagos’ values, British educational heritage, and commitment to excellence.
• Liaise with internal departments to source and share updates on academic programmes, extracurricular activities, and special initiatives.
• Partner with the Business Development Officer to explore opportunities for event sponsorships and strategic collaborations.
• Track, analyse, and report on key performance indicators (KPIs) such as engagement rates, audience growth, and campaign effectiveness.

Qualifications, Skills and Knowledge

• Bachelor’s degree in Marketing, Communications, or a related field.
• 1-2 years of hands-on experience managing social media for an organisation or brand.
• Exceptional writing, editing, and content creation skills.
• Proficiency in social media management tools (e.g., Hootsuite, Buffer) and basic design software (e.g., Canva, Adobe Suite).
• Strong communication abilities with the capacity to engage diverse audiences effectively.
• Excellent organisational skills and meticulous attention to detail.
• Ability to work independently and as part of a team.
• Strong time-management skills and the ability to handle multiple tasks simultaneously.

Personal Traits:

• Integrity and trustworthiness.
• Enthusiastic and proactive, with a passion for creating memorable experiences.
• Resilient and able to remain calm under pressure.
• Flexible and adaptable to changing circumstances.
• Commitment to upholding the values and ethos of Charterhouse Lagos.
• Ability to maintain a professional demeanour when dealing with all staff.