Social Media Manager at Givanas Group of Companies

Job Summary

• The Social Media Manager will be responsible for developing, implementing, and managing Givanas Group’s social media strategy across multiple platforms.
• This role will oversee brand storytelling, digital campaigns, community management, and online engagement while working closely with the Content Creator to drive visibility, brand equity, and consumer connection.

Key Responsibilities

• Develop and execute a comprehensive social media strategy aligned with the Group’s brand and business objectives.
• Manage day-to-day operations of all social media platforms (Instagram, Facebook, TikTok, LinkedIn, X/Twitter, YouTube).
• Collaborate with the Content Creator to produce engaging, platform-appropriate content (video, graphics, copy).
• Monitor social media trends, competitor activities, and audience insights to inform strategy.
• Plan and execute paid social media campaigns to drive reach, engagement, and conversions.
• Respond to comments, messages, and inquiries in a timely and professional manner, ensuring excellent community engagement.
• Track, analyze, and report on performance metrics, providing insights and recommendations for optimization.
• Protect brand reputation by managing online conversations and flagging potential risks.
• Support cross-functional teams with digital campaigns, product launches, and brand initiatives.

Requirements

• Bachelor’s Degree in Marketing, Communications, or a related field.
• 4–6 years proven experience in social media management (agency or in-house, FMCG experience is a plus).
• Strong knowledge of platform algorithms, trends, and analytics tools (Meta Business Suite, TikTok Analytics, Google Analytics).
• Proficiency in social media advertising and campaign management.
• Excellent writing, editing, and storytelling skills with an eye for design.
• Ability to work collaboratively with creatives, marketers, and business leaders.
• Strong organizational and time management skills with the ability to juggle multiple priorities.

Core Competencies:

• Creative Thinking: Generates fresh, engaging ideas tailored to each platform.
• Brand Mindset: Understands and represents the Givanas Group identity consistently.
• Agility: Quickly adapts strategies to changing trends and business needs.
• Collaboration: Works seamlessly with cross-functional teams, especially content and marketing.
• Analytical Thinking: Uses data-driven insights to improve social media performance