Branding and Marketing Coordinator at The M & W Nuts company

Job Summary

The FMCG Marketing Officer will be responsible for driving brand visibility, product demand, and sales growth through effective digital and offline marketing and promotional activities. The role supports the execution of brand strategies, trade marketing initiatives, and the continuous improvement of marketing processes to meet international FMCG standards.

Key Responsibilities

• Develop and execute FMCG-focused marketing and promotional strategies to increase product visibility and market share.
• Plan, coordinate, and implement trade marketing activities such as in-store promotions, product displays, activations, and sampling.
• Work closely with the Sales teams to support route-to-market strategies and sales targets.
• Ensure consistent brand presentation across all outlets, distributors, wholesalers, and retailers.
• Support the rebranding and standardization of marketing materials, processes, and customer touchpoints in line with global FMCG best practices.
• Conduct market and consumer research to monitor buying behaviour, competitor activities, pricing, and promotions.
• Manage POS (Point of Sale) materials including banners, shelf talkers, merchandising items, and branded assets.
• Coordinate online and offline marketing campaigns to strengthen brand awareness and consumer engagement.
• Track and report on campaign performance, sales uplift and return on marketing investment (ROMI).
• Liaise with external agencies, vendors, and media partners to execute marketing initiatives effectively.
• Ensure compliance with regulatory standards and company policies in all marketing activities.

Qualifications & Experience

• Minimum of OND/HND/BSc in Marketing, Business Administration, Mass Communication, or a related discipline.
• 3–5 years marketing experience in an FMCG company (trade marketing experience is a strong advantage).
• Good understanding of FMCG sales channels, distributors, wholesalers, and retail operations.
• Practical experience with email marketing, customer nurturing, and marketing automation workflows
• Experience executing promotions, activations, and merchandising activities.
• Knowledge of digital marketing and consumer engagement tools.