Social Media Content Specialist at Glocient Hospitality

Job Description

• Develop and execute social media content calendars aligned with brand goals and seasonal campaigns.
• Create engaging posts, reels, stories, and videos showcasing hotel amenities, guest experiences, local attractions, and events.
• Collaborate with photographers, videographers, and influencers to produce high-quality visual content.
• Manage daily posting and interactions across platforms (Instagram, Facebook, TikTok, LinkedIn, X).
• Monitor trends and adapt content to maximise reach and relevance.
• Respond to comments, messages, and reviews in a timely, brand-aligned manner.
• Foster relationships with guests, travel bloggers, and local partners.
• Track performance metrics (engagement, reach, conversions) and optimize content based on insights.
• Prepare monthly reports with actionable recommendations.
• Work closely with marketing, PR, and guest services teams to align messaging and promotions.
• Support digital campaigns, contests, and influencer partnerships.

Qualifications

• Bachelor’s degree in Marketing, Communications, Hospitality, or related field.
• 2+ years of experience in social media management, preferably in hospitality or travel.
• Strong writing, editing, and visual storytelling skills.
• Proficiency in tools like Canva, Adobe Creative Suite, Meta Business Suite, and scheduling platforms.
• Knowledge of SEO, hashtags, and social media algorithms.
• Passion for hospitality, travel, and guest experience.

Additional Information

• Competitive salary and performance-based incentives
• Accommodation support (if applicable)
• Opportunities for professional development within Glocient Hospitality Group
• Access to resort amenities and staff welfare programs