Social Media & Community Manager at MANO Africa

Job Overview

As the Social Media & Community Manager, you will be responsible for developing and implementing our social media strategy, managing our online community, and driving engagement across various social media platforms. Your primary goal will be to build brand awareness, drive traffic to our website, and foster meaningful connections with our target audience. This role requires creativity, excellent communication skills, excellent copywriting skills and a deep understanding of social media trends and best practices.

We are an equal opportunity employer and value diversity in our team. We encourage applications from candidates of all backgrounds.

This is a fully onsite role and residential proximity to Victoria Island is strongly desired.

Requirements

• Develop and execute a comprehensive social media strategy aligned with our brand vision and business objectives.
• Manage and curate engaging content across all social media platforms, including Facebook, Instagram, Twitter, LinkedIn, Tik Tok and others.
• Write clear and appealing copies for digital marketing ADs
• Create, schedule, and optimize social media posts, ensuring they are visually appealing, on-brand, and tailored to specific platforms.
• Monitor social media channels, respond to comments, messages, and inquiries in a timely and professional manner.
• Foster a vibrant online community by engaging with followers, initiating conversations, and encouraging user-generated content.
• Collaborate with internal teams to gather content, product updates, and promotions for social media campaigns.
• Stay up to date with social media trends, tools, and best practices to continuously improve our social media presence and engagement.
• Track, analyze, and report on key social media metrics, providing insights and recommendations for improvement.
• Identify and collaborate with influencers, bloggers, and industry partners to expand our reach and build strategic partnerships.
• Monitor competitor activity and industry trends to identify new opportunities and potential risks.

Job Specification:

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• Proven work experience as a Social Media Manager and Community Manager or similar role, preferably in the ecommerce/retail/FMCG industry.
• Strong knowledge of social media platforms, trends, and best practices.
• Excellent verbal and written communication skills in English.
• Ability to deliver creative content (text, image, and video)
• Creative thinking and ability to generate engaging and original content ideas.
• Proficiency in using social media management and analytics tools.
• Familiarity with graphic design and video editing tools is a plus.
• Solid knowledge of SEO, Keyword research and Google Analytics
• Ability to multitask, manage time effectively, and meet deadlines in a fast-paced environment.
• Strong analytical skills with the ability to interpret data and extract actionable insights.
• Passion for online communities, customer engagement, and delivering exceptional user experiences.
• Experience working in a creative agency is a plus