Social Media/Brand Manager at Awake to Power Communications

Role Overview

• Our client is looking for a highly creative, strategic, and detail-oriented Social Media Manager who understands premium branding and can position their brand as a top-tier authority in interior décor and architectural finishes. The role goes beyond posting content. You will be responsible for brand storytelling, visual excellence, audience growth, lead generation, and social media strategy execution.

Key Responsibilities

Brand Positioning & Strategy

• Develop and execute a premium social media strategy aligned with our brand identity.
• Ensure all content reflects luxury, professionalism, and European-quality standards.
• Position the brand as a trusted expert in wallpapers, moldings, and interior finishes.
• Maintain brand consistency across all platforms (tone, visuals, messaging).

Content Creation & Visual Design

• Design high-quality graphics (posts, stories, carousels, ads) using tools like Photoshop, Illustrator, Canva, or similar.
• Create visually compelling content that appeals to:
• Interior designers
• Architects
• Real estate developers
• Hotels & luxury homeowners
• Translate technical products (wallpapers, moldings) into aspirational, easy-to-understand visuals.
• Work with photos and videos from projects, showrooms, installations, and suppliers.
• Oversee basic video editing for Reels, short videos, and story content.

Social Media Management

• Manage daily operations of platforms such as:
  • Instagram
  • Facebook
  • LinkedIn
• Plan and schedule content using content calendars.
• Write high-quality captions that communicate value, expertise, and premium appeal.
• Use relevant hashtags and platform best practices to increase reach.

Marketing & Growth

• Understand and apply social media marketing principles (organic + paid).
• Support lead generation through content, DMs, and campaigns.
• Assist in running and optimizing paid social media ads (especially Instagram & Facebook).
• Analyze performance metrics and continuously improve content strategy.
• Grow an engaged, high-quality audience—not just followers.

Community & Client Engagement

• Respond to comments, DMs, and inquiries professionally and promptly.
• Engage with interior designers, architects, developers, and industry pages.
• Build relationships with influencers, designers, and industry partners where relevant.
• Represent the brand voice professionally at all times.

Reporting & Optimization

• Track and report key metrics (reach, engagement, leads, conversions).
• Provide monthly performance reports with insights and recommendations.
• Test new content formats, trends, and ideas while keeping the brand premium.

REQUIRED SKILLS & EXPERIENCE

Core Requirements

• Proven experience as a Social Media Manager (preferably in luxury, design, real estate, or construction-related brands).
• Strong graphic design skills (portfolio required).
• Deep understanding of Instagram, Facebook, LinkedIn, and social media trends.
• Excellent visual taste and understanding of luxury/premium branding.
• Strong copywriting skills with a professional, confident tone.
• Ability to think strategically, not just creatively.

Preferred / Advantage

• Experience working with interior design, architecture, real estate, or construction brands.
• Basic video editing and Reels creation experience.
• Experience managing paid ads or collaborating with marketing teams.
• Understanding of how social media supports sales and business growth.

Personality & Work Ethic

• Highly creative with strong attention to detail.
• Understands aesthetics, design balance, and visual storytelling.
• Organized, proactive, and able to work independently.
• Passionate about branding and excellence.
• Thinks like a brand owner, not just an employee.

WHAT SUCCESS LOOKS LIKE IN THIS ROLE

• Strong engagement from interior designers, architects, and developers.
• Social media contributes directly to inquiries, showroom visits, and sales.
• Clean, consistent, high-quality visual identity across platforms.