Social Media and Digital Marketing Officer at Legend Internet Limited

Responsibilities
Social Media Management:

• Develop, implement, and manage social media strategies to align with business goals.
• Create, curate, and manage published content (images, video, written) across all social media platforms.
• Monitor social media accounts, respond to comments, and engage with followers to foster a positive community.

Content Creation and Management:

• Design and execute digital content strategies to attract and engage target audiences.
• Collaborate with the design and content team to produce high-quality content.
• Ensure all content is on-brand, consistent in style, and optimized for search engines (SEO).

Digital Marketing Campaigns:

• Plan and execute all digital marketing campaigns, including SEO/SEM, email marketing, social media advertising, and display advertising campaigns.
• Measure and report the performance of all digital marketing campaigns and assess against goals (ROI and KPIs).

Website Management:

• Oversee the company website to ensure it is up-to-date, user-friendly, and optimized for search engines.
• Collaborate with the web development team to improve site navigation, user experience, and conversion rates.

Analytics and Reporting:

• Use various analytics tools to monitor and evaluate the effectiveness of digital marketing efforts.
• Provide regular reports on social media and digital marketing performance and insights.
• Make data-driven recommendations to improve performance and achieve business objectives.

Market Research and Trends:

• Stay up-to-date with the latest trends and best practices in online marketing and measurement.
• Conduct market research to identify new opportunities and consumer preferences.
• Monitor competitor activity and adjust strategies accordingly.

Collaboration:

• Work closely with other departments to ensure a cohesive and integrated approach to marketing.
• Collaborate with influencers and brand ambassadors to enhance brand visibility.
• Coordinate with external agencies and vendors as needed.

Qualifications

• Bachelor's Degree in Marketing, Communications, Business, or a related field.
• Proven experience as a Social Media and Digital Marketing Officer or similar role.
• In-depth knowledge of various social media platforms, best practices, and website analytics.
• Proficiency in digital marketing tools and software (Google Analytics, Hootsuite, HubSpot).
• Strong analytical skills and data-driven thinking.
• Excellent communication, writing, and editing skills.
• Creative and innovative mindset with strong attention to detail.
• Ability to multitask and manage multiple projects simultaneously.

Preferred Qualifications:

• Advanced Degree in Marketing, Digital Media, or a related field.
• Certifications in digital marketing (Google Analytics, Google Ads, HubSpot).