Established in 2014 as Nigerias first licensed private commodities exchange, AFEX's infrastructure and platforms drive capital to build a trust economy in Africas commodity markets. We provide solutions in trading, financing and market system development.
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We are looking for an experienced, passionate, and creative Social Media Analyst to join our team.
As a Social Media Analyst, you will be responsible for developing and implementing AFEX’s social media strategy in order to increase our online presence and improve our marketing and sales efforts.
You will be working closely with Corporate Communications Squad.
Responsibilities
Perform research on current benchmark trends and audience preferences
Design and implement social media strategy to align with business goals
Set specific objectives and report on ROI
Generate, edit, publish, and share engaging content daily (e.g. original text, photos, videos, and news)
Monitor SEO and web traffic metrics
Collaborate with other teams, like marketing, sales, and customer service to ensure brand consistency
Communicate with followers, respond to queries in a timely manner, and monitor customer reviews
Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures, and blog layout)
Suggest and implement new features to develop brand awareness, like promotions and competitions
Stay up to date with current technologies and trends in social media, design tools, and applications
Requirements
BSc degree in Marketing or relevant field
Proven work experience as a Social media manager
Hands-on experience in content management
Excellent copywriting skills
Ability to deliver creative content (text, image, and video)
Solid knowledge of SEO, keyword research, and Google Analytics
Gmail
Yahoomail