Senior Sales & Marketing Manager (FMCG/Processed Foods) at Sunbeth Global Concepts (SGC)

Key Responsibilities

• Responsible for Overall Sales & Marketing performances. 
• Responsible for developing, Implementing, and Executing strategic Marketing plans in order to attract potential customers and retain existing ones. 
• Role involves managing and leading Team to ensure delivery of the company's marketing strategy across the full marketing mix.
•  Performs Sales duties and lead Sales Teams to achieve sales goals, includes setting Sales goals to Training, Support to achieve goals. 
• Developing and executing strategic marketing plans for your brand 
• Overseeing the management of a marketing team 
• Conducing market research to identify opportunities for promotion and growth 
• Collaborating with sales, PR, and product development teams 
• Coordinating marketing projects from start to finish 
• Organizing and managing marketing operations to improve efficiency 
• Managing budget allocation for marketing projects 

The Successful Applicant must have Proven Achievements 

• Proven marketing experience in the FMCG industry within a matrix organization 
• Line management experience is desirable 
• Exceptional communication and organizational skills 
• Demonstrable experience in managing Profit & Loss 
• Knowledge of traditional and digital marketing, content marketing, and social media marketing 
• A strong commercial acumen 
• Excellent understanding of market research techniques, data analysis, and statistics 

Principal Accountabilities

Sales Volume

• Manage assigned region to deliver monthly/yearly value and volume targets
• Achieve region performance growth 

Customer Management 

• Responsible for primary sales and ensure range selling to distributors Achieve distributor’s performance growth 
• Establish maintain and expand distributor base 
• Set monthly targets/objective for distributors and manage them for success 
• Ensure weekly performance tracking/review of distributors 
• Manage assigned key accounts 

Redistribution & Retail Development 

• Develop & drive redistribution strategy to ensures Direct push of Distributor’s volume to wholesalers and retailers. 
• Drive effective coverage of all wholesale and retail outlets. 
• Monitor, report and develop strategies to counter competitor’s activities in trade. 

People Management 

• Monitor Team performance and drive to achieve targets 
• Achieve continuous Training and field coaching of Team members 

Market Development

Job Experience

Educational Qualification: 

• MBA in Sales & Marketing, with more than 12-15 Years of work Experience in FMCG/Processed Foods (Sales and Marketing Background) from Nigeria Domestic & Export Markets. 

Key Capabilities

•  Creative Strategies, Strategic Planning & Marketing Strategy Development 
• Executive Leadership 
• Leadership and People Development 
• Communications Strategies 
• Drive Annual Planning 
• Social Media /Digital Marketing 
• Advertising Strategy 
• Performance Tracking and Evaluations