Senior Sales Manager – FMCG Distribution (Non-Food, Traditional Trade) at Ascentech Services Limited

Role Overview

• We are seeking a results-driven Senior Sales Manager to lead large-scale sales and distribution operations across multiple regions in Nigeria.
• The ideal candidate will have strong experience in non-food FMCG and a proven track record of driving growth through traditional trade (open market) channels, distributor management, and effective route-to-market execution.

Key Responsibilities

• Lead multi-region sales and distribution operations across Nigeria, driving revenue and market share growth
• Build, manage, and expand distributor and sub-distributor networks within open market channels
• Drive strong execution in traditional trade, ensuring deep market penetration and product availability
• Design and optimize route-to-market (RTM) strategies to improve coverage and efficiency
• Lead, coach, and manage regional sales teams to achieve performance targets
• Track market trends, competitor activity, and sales performance to guide strategic decisions

Requirements

• 10+ years’ experience in FMCG sales and distribution
• Proven experience managing multi-region or nationwide sales operations
• Strong background in non-food FMCG (home care, personal care, hygiene products)
• Hands-on experience in traditional trade (open market) distribution
• Proven ability to manage distributor-led sales models and field sales teams