Senior Manager, Marketing Operations at Andela

Your Role

• We are seeking a Senior Manager, Marketing Operations to lead all aspects of marketing operations to ensure the platforms, tools and processes are in place to generate, gather, and nurture demand for both our prospective client and talent audiences.
• The ideal candidate is a great teammate with excellent cross-functional project management skills, a deep understanding of marketing operations best practices, and a track record of designing and implementing effective and scalable marketing processes and systems.
• You'll work closely with colleagues across Marketing, Data, Product, and Talent and Client business units to evolve and optimize marketing technology and automation strategies and programs.

Your Responsibilities

• Own the martech stack, including Marketo, ZoomInfo, 6Sense, and future technologies, (ABM and attribution)
• Define business analytics and work with team to maintain Marketo and Salesforce dashboards and reports to measure all aspects of the marketing lead generation engine: database cleanliness, campaign effectiveness, and overall pipeline and revenue performance
• Work closely with the Revenue Operations to identify and plug gaps in current processes, systems, and reporting
• Build, maintain, and implement standard methodologies for marketing automation and demand generation in campaign management, lead routing, processes, and data integrity
• Optimize lead scoring and routing to ensure quality leads are passed to sales development, and increase efficiencies and conversion rates
• Hands-on: build out campaigns in SFDC & MKTO to support our marketing efforts, proactively troubleshoot and resolve issues.

Key Deliverables

• In the first 30 days you have familiarized yourself with our current MarTech stack, understood how systems have been setup, will have created a centralized MOPs playbook, and will have updated our campaign templates
• In the first 60 days will have produced a MarketingOps roadmap, will have taken control of the backlog, and will be fully responsible for our infrastructure, and making improvements with to it with our RevOps team
• In the first 90 days, will have improved our reporting capabilities, and will have introduced new new tools to our stack.

Qualifications

• 5+ years of experience in marketing operations management
• Experience with Salesforce reporting and Marketo certified
• Strong analytical skills and experience using data to drive decision-making
• Experience evaluating and implementing marketing and sales technologies
• Exceptional problem-solving skills and the ability to navigate ambiguity in a fast-paced, collaborative and highly dynamic environment
• Self-motivated and able to handle multiple competing priorities; exception project management skills
• Superior communication and social skills
• Incredibly detail oriented.

Benefits

• Fully Remote work culture - we hire globally and all of our roles are fully remote!
• Bring your own device stipend - buy your own laptop with funds from Andela
• Quarterly work from home stipends
• Flexible working hours
• Equity (as a part of compensation package)
• Healthcare, 401k / pension (US only)
• Andela Affinity Groups
• Growth & development paths
• Generous Paid Time Off, Parental Leave, Compassionate Leave
• And more to come! We're on a journey to reimagine global benefits at Andela.