Head of Marketing/Growth Lead at Capsgain Solutions

We are looking for a results-driven Head of Marketing / Growth Lead to own and scale revenue across our e-commerce brands.

This role is responsible for:

• Turning ad spend into profitable, predictable revenue
• Building a systematic product-launch and scaling engine
• Leading paid media, creative and product research
• Ensuring marketing decisions are driven by data, not guesswork

This is not a “just run ads” role. This is a business growth leadership role.

KEY RESPONSIBILITIES

Revenue & Growth Ownership

• Own monthly revenue targets from marketing
• Manage marketing profitability (CAC, margins and order volume)
• Ensure marketing spend translates to actual banked revenue, not vanity metrics

Paid Advertising Leadership

• Oversee all paid media (Meta, TikTok, others)
• Supervise and manage Media Buyers
• Decide:
• Which products get budget
• How much to scale or cut
• When to pause, kill, or relaunch offers
• Implement structured testing and scaling frameworks

Creative & Messaging Direction

• Lead creative strategy in collaboration with:
• Creative Strategist
• Video Editors
• UGC Creators
• Define winning: Hooks, Angles, Offers, Messaging per product
• Ensure high creative output and fast iteration

Product Launch & Research Oversight

• Work closely with the Product Research & Offer team
• Decide which products to launch
• Define: Pricing, Bundles, Bonuses, Guarantees
• Maintain a healthy pipeline of new products

Reporting, Data & Accountability

• Deliver clear weekly marketing performance reports
• Track performance across: Ads, Creatives, Products
• Identify issues early and propose solutions proactively

EXPERIENCE/QUALIFICATIONS

MUST-HAVE

• B.Sc/HND in digital marketing, or any related field
• 3–6 years in performance-driven e-commerce
• Managed ₦20m+ monthly ad spend
• Strong Meta Ads experience (TikTok is a plus)
• Understand Nigerian consumer behavior
• Comfortable with Pay-on-Delivery realities
• Experience in managing teams
• Email marketing knowledge

ABSOLUTE NOs

• Brand-only marketers
• Junior media buyers
• People who avoid accountability
• People who cannot explain numbers clearly

Capsgain Solutions Limited is a performance-driven e-commerce company operating in Nigeria. We build and scale multi-product Pay-on-Delivery brands with a strong focus on:

• Revenue accountability
• Data-driven decision making
• Structured testing and scaling
• Clear documentation and reporting

If you are an individual who takes ownership, understand numbers, and are comfortable being held accountable for results, you are welcome to join the team by applying below.