Senior Copy Content Writer at Begonia Consults

This role is for a digital media agency.

All employees will work remotely (permanently)

https://www.growthmenu.io/

Agency client types: Healthcare, Technology, E-commerce and start-ups

Employment Type: Full time, remote

Location:  100% Remote 

Who you are 

• You are a creative mind, a lateral thinker, and an eloquent writer. You think big and small―equally capable of big picture vision and attention to detail.

• You read a lot, including books about business, strategy, psychology, marketing, branding, and advertising. You are insightful and inquisitive. You ask interesting questions. You constantly learn new things to hone your mental sharpness and inventiveness.

• You love working with words―writing, playing, stretching, crafting, and killing your darlings until what remains is essential. You are so good at what you do that you will rewrite this post as a proof to bypass the competition.

• You have at least 5 years of experience in the creative business of branding, marketing, and advertising. You have written a copious amount over the years, and have become potent and prolific.

• You can figure out 1) what to write, and 2) how to write it best for any situation, audience, and format.

• You consider complex wording and unclear phrasing laziness. You prefer clear and concise, or better yet, witty and wise. Personal taste aside, you know when to switch voice and tone into what will resonate with the intended audience for the desired outcome.

• Curious about human nature, you study psychology and observe behaviour, which gives you the ability to empathize with any audience.

• You think independently. You find sketching out and/or jotting down ideas by hand helps steer your brain and keeps your creative thoughts structured. You debate ideas assertively and collaborate open-mindedly. Once a decision is made, you move forward promptly.

• You are driven to create great work. You are a composed communicator, able to present ideas to different clients and audiences. You are tech-savvy and adaptable to new technologies and/or systems quickly.

• You are cultured, but not snobby. You are confident, but not egotistical. You are humorous, but not crass.

• Confidence working with other stakeholders such as designers, developers, and clients is essential

• Readiness to work at a fast pace on campaigns with many assets

• An understanding of the importance of consistency across different touchpoints of a user journey

• Ability to present work to large groups and communicate ideas clearly and enthusiastically

• A collaborative approach to getting things done

Education

Bachelor’s degree in journalism, communications, English or another related field. Some of the coursework that these programs include is writing, research, ethics, media law and ethics, and broadcast journalism.

Skills 

• Research

• Communication

• Critical thinking

• Organization

• Attention to detail

• Team Work

Day-to-Day Responsibilities

• Write and review copy for a variety of digital platforms and touchpoints. These include video scripts, email, landing pages, social captions, social ads, banner/display ads, presentation decks, and general marketing content that's clear, concise, and engaging.

• Write conversion copy for email marketing, PPC ads, landing pages, guides, and conversion rate optimisation experiments.

• Follow the company's tone of voice guidelines and manage constructive feedback from senior colleagues and stakeholders.

• Be meticulous in creating work to a high standard through an understanding of copywriting principles.

• Write great copy that stands out in a market saturated with similar messages.

• Use technical content and expertise from within the company as well as performing deep research to inform your copy.

• Monitor competitor activity, customer behaviour, and the latest trends to improve the performance of your writing and content.

• Ensure all copy is delivered to brief, on time, and to the required quality and readability standards.

Education/Experience

• 3-5 years' minimum professional copy/content writing experience.

• An understanding of best practises for PPC, search, and landing page optimization.

• A track record of developing marketing content from conception to delivery to impact, preferably in a B2B environment.