Senior Brand Manager at Godrej Consumer Products Limited

About the Job

• The Brand Manager will create and execute marketing plans to produce sustained, profitable volume growth and lasting brand equity.
• He/She will manage Advertising and Marketing spends to deliver marketing plans, volume and profit goals within budget.

Main Responsibilities

• Plan, develop and direct marketing efforts for all assigned brands.
• Create strategies to take advantage of market opportunities. Conceptualize strategic initiatives and implement details of campaigns with cross-functional teams.
• Manage external marketing partners such as advertising agencies, digital marketing firms and production companies.
• Supervise brand content, manage access to brand assets and develop brand standards and usage guidelines.
• Track consumer and market insights by reviewing metrics such as sales volume, market share, profit projections, pricing and distribution, and by conducting consumer research.
• Work closely with all relevant departments/stakeholders to consult on all brand-related aspects important for the proper implementation of brand initiatives.
• Translate brand strategies into brand plans, brand positioning and go-to-market strategies.
• Partner with the Marketing Manager to develop holistic consumer engagement and data-driven marketing programs to build brand equity, consumer loyalty and drive sales.
• Deep understanding of consumer needs and insights; analyze competitive moves and understand key category dynamics by requesting research, analyzing data and defining business strategies.
• Write reports, specifications and creative briefs.

Qualifications, Experience & Knowledge

• A Bachelor Degree (B.Sc.) or HND in Marketing, Business Administration or any other related field.
• Must have 5-7 years of work experience, 2 of which should be a managerial role in a Brand Manager position.
• Experience in FMCG space.

Values:

• Trust
• Be Bold
• Create Delight
• Own It
• Be Humble
• Show Respect

Key Competencies / Skills:

• Excellent Communications Skill
• Strong Interpersonal and People Management Skill
• Negotiation and Decision-Making Skill
• Leading and Influencing Skill
• Membership of Professional bodies (added advantage)
• Brand Marketing
• Project Management
• Market Intelligence
• Account Management
• Digital/Social Media Marketing