Content Strategist at Mshel Homes Ltd

Role Overview

We are looking for a wordsmith and story architect to bring our brand to life. The Content Strategist is the bridge between the brand strategy and the audience. You will take the high-level positioning defined by the brand team and translate it into a cohesive, year-round content plan. You decide what stories we tell, on which platforms, and in what format to drive engagement and growth.

Key Responsibilities

• Content Planning: Develop and manage the editorial calendar across all channels (blog, social, email, YouTube, etc.).
• Campaign Development: Conceptualize and execute integrated content campaigns that support brand initiatives and product launches.
• Audience Journey Mapping: Create content for every stage of the funnel—from top-of-funnel awareness pieces to bottom-of-funnel conversion assets.
• SEO & Growth: Optimize content for search and distribution; partner with the growth team to ensure content drives traffic and leads.
• Voice Consistency: Act as the gatekeeper for brand voice, editing and approving all copy to ensure it is on-strategy.
• Performance Analysis: Monitor content performance (engagement, shares, time on page) and iterate the strategy based on data.

Qualifications

• 3+ years of experience in content strategy, editorial leadership, or content marketing.
• Exceptional writing and editing skills with a portfolio of published work.
• Experience with SEO tools (e.g., SEMrush, Ahrefs) and social media management platforms.
• BA/BS in English, Journalism, Communications, or Marketing.