Creative Lead/ Director at Mshel Homes Ltd

Role Overview

We are looking for a hands-on creative leader to turn ideas into reality. The Creative Lead is responsible for the execution and quality of all visual and written output. You will lead a team of designers and copywriters, guiding them from concept to completion. Whether it’s a photoshoot, a video production, or a digital ad, you ensure the final product is beautiful, functional, and on-brand.

Key Responsibilities

• Creative Direction: Set the visual and tonal direction for all projects. Art-direct photoshoots, video shoots, and design projects.
• Team Leadership: Manage, mentor, and inspire a team of creatives (designers, copywriters, editors). Conduct regular reviews and foster professional growth.
• Concept Development: Lead brainstorming sessions to generate creative concepts that ladder up to the brand and content strategy.
• Quality Assurance: Review all creative assets before they go live. Ensure pixel-perfect execution, adherence to brand guidelines, and high creative standards.
• Resource Management: Manage workflow within the creative team, prioritize projects, and liaise with external agencies or freelancers when necessary.
• Cross-Functional Collaboration: Partner with Product, Brand, and Growth teams to understand project goals and timelines.

Qualifications

• 5+ years of experience in creative direction, design leadership, or copy leadership.
• A strong portfolio showcasing a range of integrated campaigns.
• Proficiency in creative tools (Adobe Creative Suite, Figma, etc.) or deep familiarity with the production process.
• Experience managing people and budgets.
• BA/BSC in Graphic Design, Advertising, Fine Arts, or related field.