Brand Strategist at Mshel Homes Ltd

Role Overview

We are looking for a strategic thinker to define who we are and why we matter. The Brand Strategist is the architect of our brand identity. You will dig deep into consumer psychology, market trends, and competitive landscapes to uncover insights that shape our brand positioning. You are responsible for defining the brand’s long-term vision and ensuring every decision ladder back up to a central strategic truth.

Key Responsibilities

• Brand Development: Define and refine the brand’s mission, vision, values, personality, and tone of voice.
• Insight & Research: Conduct qualitative and quantitative research (surveys, focus groups, interviews) to understand audience needs, behaviors, and perceptions.
• Market Positioning: Analyze the competitive landscape to identify whitespace opportunities and define how we uniquely stand out in the market.
• Strategic Frameworks: Develop brand architecture frameworks, messaging hierarchies, and value propositions for different audience segments.
• Go-to-Market Strategy: Partner with Product and Marketing teams to develop brand-led strategies for product launches and major campaigns.
• Brand Health: Define KPIs for brand awareness and perception; track brand health over time and recommend strategic pivots when necessary.

Qualifications

• 4+ years of experience in brand strategy, strategic planning, or brand consulting (agency or in-house).
• Proven ability to write creative briefs that inspire breakthrough work.
• Experience running workshops and presenting strategic recommendations to senior leadership.
• BA/BS in Marketing, Psychology, Sociology, or Business.