Sales Manager – Animal Feeds (Poultry & Fish) - Sagamu at Ascentech Services Limited

Job Summary

The Sales Manager – Animal Feeds will be responsible for driving sales growth, market penetration, and customer relationships for poultry and fish feed products across Nigeria. The role requires a results-driven professional with deep market knowledge and proven experience in managing feed sales, distributors, and key accounts.

Key Responsibilities

• Develop and execute sales strategies to achieve volume, revenue, and market share targets for poultry and fish feed.
• Manage and grow distributor, dealer, and key farm accounts across assigned regions.
• Identify new business opportunities, emerging markets, and high-potential customers.
• Build strong relationships with large poultry farms, fish farms, integrators, and commercial producers.
• Lead, coach, and motivate a regional sales team to improve performance and coverage.
• Monitor market trends, competitor activity, pricing, and customer feedback.
• Coordinate with technical, production, and logistics teams to ensure timely supply and customer satisfaction.
• Prepare sales forecasts, budgets, and regular performance reports.
• Support product positioning, demonstrations, and farmer engagement programs.
• Ensure compliance with company policies, credit terms, and ethical sales practices.

Qualifications & Experience

• Bachelor’s degree in animal science, Agriculture, Marketing, Business Administration, or a related field.
• 7–10 years of proven sales experience in animal feeds, with strong exposure to poultry and fish feed.
• Demonstrated success in managing distributor networks and key accounts in Nigeria.
• In-depth understanding of the Nigerian poultry and aquaculture feed markets.
• Experience leading and developing a sales team .

Key Skills & Competencies

• Strong negotiation, communication, and relationship-management skills.
• Sound understanding of feed formulations, farm economics, and customer pain points.
• Strategic thinking with strong execution and follow-through.
• Analytical skills for sales planning, forecasting, and performance tracking.
• Willingness to travel extensively within Nigeria.