Sales Executive – Wholesales Open Market – Lagos at BOGO Beverages

About the Role

• We are seeking a resultoriented and dynamic Sales Executive – Wholesales Open Market to drive sales growth, distribution, and product visibility across key open markets in Lagos.
• The ideal candidate must have handson experience selling beverage products in wholesale or openmarket environments and strong connections within Ojo, Yaba, Ebute Metta, Mushin, and Oke Arin markets.

Key Responsibilities

• Develop and implement strategic sales plans to achieve assigned targets in the Lagos wholesale and openmarket segment.
• Establish and nurture strong relationships with key wholesalers, distributors, and market leaders.
• Ensure product visibility, adequate stock levels, and consistent availability across all designated markets.
• Identify and onboard new business opportunities and potential distributors to expand market reach.
• Negotiate pricing, credit terms, and promotional deals to maximize profitability.
• Monitor competitor activities, pricing, and market trends to provide actionable intelligence.
• Work closely with logistics and supply teams to ensure timely order fulfilment and customer satisfaction.
• Execute trade marketing and brand activation initiatives to boost product awareness.
• Maintain accurate records of sales activities and provide regular performance reports to the Sales Manager.
• Collect feedback from customers and market stakeholders to enhance product and service delivery.

Requirements

• Minimum of 3 years’ proven experience in wholesale or openmarket sales within the beverage industry (carbonated drinks, water, energy drinks, etc.).
• Must reside in Lagos and have solid knowledge of the trading dynamics in Ojo, Yaba, Ebute Metta, Mushin, and Oke Arin markets.
• Strong existing network of wholesalers and retailers in the territory.
• Excellent negotiation, communication, and interpersonal skills.
• Highly selfmotivated, targetdriven, and capable of working independently.
• Strong understanding of market structure, pricing, and consumer trends within Lagos open markets.