Sales Executive (On Trade and Off Trade) at Kloverharris Limited

Job Summary

• As a Sales Executive, you will be responsible for managing and expanding our presence in both on-trade (bars, restaurants, clubs) and off-trade (retail, wholesalers) markets.
• You will work closely with our sales and marketing teams to implement promotional strategies, ensure product availability, and maximize sales opportunities in both channels.

Duties & Responsibilities
Collaborative Planning:

• Work with marketing and sales teams to align promotional activities.
• Participate in cross-functional meetings to ensure cohesive strategies.

Compliance Monitoring:

• Ensure compliance with industry regulations and company policies.
• Conduct regular audits of trade practices to maintain standards.

Budget Management:

• Assist in developing and managing the trade marketing budget.
• Monitor expenses related to promotional activities and ensure adherence to budget limits.

Networking and Representation:

• Attend industry events, trade shows, and networking functions to represent the company.
• Build connections with potential clients and partners to expand business opportunities.

Sales Forecasting:

• Prepare sales forecasts based on market analysis and historical data.
• Collaborate with management to set realistic sales targets for trade partners.

Reporting and Analysis:

• Compile and analyze sales data to identify trends and areas for improvement.
• Present findings and recommendations to senior management for strategic planning.

Trade Strategy Development:

• Create and implement trade strategies to drive sales and market penetration.
• Align trade initiatives with overall business objectives and brand positioning.

Relationship Management:

• Build and maintain strong relationships with key distributors and retail partners.
• Act as the main point of contact for trade partners to address issues and inquiries.

Market Analysis:

• Conduct market research to identify trends, opportunities, and competitor activities.
• Analyze sales data to inform strategic decisions and optimize performance.

Promotional Planning:

• Plan and execute promotional campaigns and in-store activations.
• Ensure promotional materials are aligned with brand messaging and objectives.

Sales Performance Monitoring:

• Track sales performance metrics and report findings to senior management.
• Identify areas for improvement and adjust strategies as needed.

Inventory Management:

• Collaborate with supply chain teams to ensure optimal stock levels at retail locations.
• Monitor inventory turnover rates and manage replenishment strategies.

Training and Support:

• Provide training and support to trade partners on product knowledge and brand values.
• Ensure staff is equipped to effectively promote and sell luxury products.

Knowledge, Experience & Competencies
Formal Education Required:

• Bachelor’s Degree in Business, Marketing, or a related field.

Related Professional Training, Certification or Membership:

• Mandatory Preferred An MBA is an added advantage.

Years & Field of Experience required:

• 3+ years of experience in trade sales or account management, preferably in the beverage sector.
• Strong experience in HR strategy, compliance, talent management, and labor relations within a regulated industry.
• Excellent leadership, communication, and interpersonal skills.
• Strong analytical and decision-making abilities.
• Proficiency in CRM software and Microsoft Office Suite.