Regional Key Accounts Manager (On Trade) at Grand Oak Limited

Purpose of Job 

• The Regional Key Account Manager (On Trade) is responsible for executing a comprehensive selling strategy in assigned accounts to drive sales growth and achieve volume and marketing objectives. The role would also be responsible for growing and expanding GOL Prime's footprint across on-trade channels to deliver appropriate consumer and customer experience whilst growing GOL Prime brands in volume and value.
• This position involves building and maintaining strong customer relationships, managing customer agreements and contracts, and ensuring that customer expectations are met. Additionally, the Key Account Manager will collaborate cross-functionally with internal teams to ensure alignment on account strategies, customer needs, and overall business objectives.

Functionally reports to: National Key Account Manager

Administratively reports to: Director Prime SBU

Duties & Responsibilities

• Develop and manage relationships with various stakeholders (retailers, distributors, suppliers, and marketing agencies) to ensure the efficient distribution of products, increase sales and revenue, and improve brand recognition and reputation
• Establishing and maintaining strong relationships with key customers, understanding their business needs, and ensuring customer satisfaction
• Negotiating contracts and agreements with key accounts to ensure mutually beneficial outcomes
• Coordinating with internal teams such as trade marketing, production, logistics, and finance to ensure timely delivery of products and services to key accounts
• Monitoring sales performance, identifying areas for improvement, and taking corrective actions to ensure targets are achieved
• Maintain appropriate inventory levels, maintain company assets and points of sale, ensure account meets Company merchandising standards, determine store product needs, place and transmit appropriate orders in conjunction with existing geographic sales routes in connection with conducting sales calls
• Representing the company at trade shows, conferences, and other industry events to promote the company's products and services and build relationships with key stakeholders

Job Requirements

• Bachelors degree in Sales, Marketing or a related field
• Minimum 6 years of Sales and Key Account experience in beverage, CPG, or FMCG industries
• MBA in Sales and Marketing would be a plus
• Proven and strong Brand, Commercial and Trade marketing experience
• Team leader with the ability to build strong relationships and drive success
• High level of personal organization and attention to detail
• Passion for developing brands and ability to influence stakeholders with confidence
• Willingness to travel or be on the field up to 50% of working hours
• Analytical skills and experience using internal and external data sources (Nielsen, IRI/IWSR)
• Proficiency in English and additional language (Yoruba, Igbo and/or Hausa) is an advantage.

Key Competency Requirements

• Creative and innovative thinking
• Strong business acumen with an appreciation for commerciality
• Solid analytical and negotiation skills
• Creative problem-solving abilities; strong verbal and written presentation skills
• Intermediate/advanced Excel and PowerPoint skills
• Foodservice or consumer packaged goods experience