Public Relations, Media, and Communication Specialist at Georgetown Global Health Nigeria (GGHN)

Job Description

• The Public Relations (PR), Media, and Communications Specialist is responsible for managing the organization's communication initiatives with stakeholders, and media personnel.
• The Ideal candidate will use verbal, non-verbal, visual, and written appealing designs to create varying content within acceptable communications standards, policies, and laws, that amplify the organization's activities.

Responsibilities

• Designing, implementing, and coordinating GGHN’s Public Relations, Media and Communication Strategy
• Creating researched Strategic and implementation plans for GGHN as well as project-specific (where donor requirements are available) including strategy, goals, budget, and tactics
• Developing and executing effective PR, Media, and communication activities to reach various target audiences and achieve organizational goals (including in applicable languages and local dialects)
• Monitoring, evaluation, and improvement upon best practices and areas of weakness
• Developing and maintaining GGHN Brand style ad voice:
  • Creating style guides and brand voice outlines for all public relations, marketing, advertising, and other vital departments
  • Collaborating with other teams to identify the public voice of the brand
• Developing Communication materials and products
• Crafting clear and persuasive content for internal and external communication channels such as newsletters, press releases, social media posts, and website content.
• Creating visually appealing designs to support PR and communication initiatives
• Drafting press releases and speeches following organizational news.
• Writing letters, interdepartmental memos, and other business correspondence, where applicable.
• Ensuring accuracy, consistency, and appropriate style and tone.
• Internal communication:
  • Jointly plan and implement an effective internal communication strategy with the organization’s IT unit, to ensure effective information flow within the organization. This includes drafting and distributing memos, emails, and newsletters, and facilitating communication between different departments or teams.
• External Communication:
  • Developing a media relations strategy, seeking high-level placements in print, broadcast, and online media:
    • Communicating with media outlets and journalists and creating press kits.
    • Building relationships with journalists and media outlets to promote the organization's message, responding to media inquiries, and organizing press releases and media events.
• Directing social media engagements of audiences across traditional and new media:
  • Managing social media accounts, website content, and online platforms to engage with target audiences, monitor trends, and maintain a strong online presence.
• Health Promotion:
  • Work with respective GGHN units and projects, to plan and execute campaigns to enhance the organization's reputation and maintain positive relationships with stakeholders, customers, and the public.
• Crisis communication:
  • Working with the Health protection unit in, developing and implementing crisis communication strategies to respond to emergencies, mitigate potential damage to the organization's reputation, and communicate information effectively during challenging situations.
• Stakeholder management and networking:
  • Work with the Portfolio Project Management Unit in building relationships with key stakeholders, collaborating with team members across different departments, and representing the organization at meetings, conferences, or events.
• Research, analysis, and reporting:
  • Performing communications research and monitoring the progress of various communications strategies
  • Collecting and analyzing data related to communication efforts, monitoring key performance indicators, and producing reports to evaluate the effectiveness of communication strategies and make data-driven recommendations for improvement.
• Learning and Capacity Development:
  • Demonstrated commitment to reflective learning, as well as the creation, dissemination, application, and translation of Public Relations, Media, and Communication knowledge through continuous self-learning, training, mentoring, and coaching achieved by:
    • Active participation in key professional body activities
    • Completion of quarterly self-learning target
    • Development of internal and external learning content that promotes the field of Public Relations, Media, and Communication (via webinars, etc)
    • Training and mentoring on approaches for Practicing and conducting Public Relations, Media, and Communication activities and studies.
  • Serve as a mentor to assigned interns and fellows.
• Participate in any other capacity development efforts as assigned:
  • Developing materials to educate staff on communication practices, donor specifications, and government laws and policies.
• Supervisor and mentoring:
  • Coaching and assisting team members in improving communication skill

Work Demands

• Ability to work in a fast-paced environment and manage multiple priorities simultaneously.
• Flexibility to work outside regular business hours in case of emergencies or urgent situations.
• Able to travel often and with short notice.

Requirements and Skills
Education:

• A Bachelor's Degree in Mass Communication, Communication, Marketing, Advertising, Communications, Graphic Design, or a related discipline. A Master's Degree in an added advantage

Professional Membership:

• Be a member of the Nigerian Institute of Public Relations (NIPR) and any other relevant Media unions and associations within or outside Nigeria.

Work Experience:

• Must have at least 5 years of practice and experience in most of the items in the job description.
• Proven working experience in public relations required
• Proven track record designing and executing successful public relations campaigns at both a local and national level
• Strong relationships with both local and national business and industry media outlets
• Experience in acting as a company spokesperson; comfortable and skilled in both broadcast and print media interviews
• Event planning experience

Skills
Communication:

• Exceptional writing and editing skills, with the ability to process complex information into clear and concise messages.
• Excellent verbal communication skills
• Possess Full professional proficiency (Level 4/ Superior*) or Primary fluency / bilingual proficiency (Level 5/ Distinguished*) in English, and either Igbo, Hausa, or Yoruba. Proficiency in additional Nigerian languages and French, Portuguese, or Arabic is an added advantage.

Digital Communication and technology:

• Solid experience with social media including blogs, Facebook, Twitter, etc
• Proficient in using various Media equipment.

Design:

• Proficiency in graphic design software such as Adobe Creative Suite
• Strong visual design skills, including an eye for good typography, composition, and use of color

Additional Skills:

• Strong interpersonal skills and ability to collaborate with diverse stakeholders, including scientists, government officials, and community members.
• Attention to detail and ability to analyze data and research to inform communication strategies.
• Familiarity with public health issues and current events.
• To be successfully shortlisted for this role, the candidate must provide evidence of work done eg, a personal portfolio.