Product Marketer at Safely Services Limited (SSL) - Safetransact

About the Role

• The Product Marketer sits at the centre of product, brand, and growth.
• You’ll be responsible for crafting clear messaging, creating content that converts, understanding user needs, and driving adoption among buyers and sellers.
• You’ll work closely with the founding team, meaning your work will directly shape how millions of Nigerians discover and trust SAFETRANSACT.

What Success Looks Like:
Success in this role means:

• Our product story becomes clearer and more compelling across all channels.
• More vendors and buyers understand why they should use SAFETRANSACT and actually convert.
• You produce video, copy, and campaign ideas that improve engagement and drive consistent user growth.
• Our GTM experiments become faster, more data-driven, and more effective.
• You become a key voice in shaping how SAFETRANSACT shows up publicly; from social to email to product announcements.
• If you love marketing that blends creativity with product thinking, this role is for you.

Responsibilities
Your responsibilities include:

• Develop and refine SAFETRANSACT’s product messaging across all channels.
• Create compelling video content, social media campaigns, and product explainers that increase product adoption.
• Conduct customer and market research to deeply understand buyer and vendor behaviour.
• Lead go-to-market execution for new features, updates, and product releases.
• Collaborate with product and design teams to ensure user insights shape product decisions.
• Track performance metrics (engagement, CVR, retention) and optimise campaigns accordingly.
• Develop and execute growth experiments, including referral programs, onboarding flows, and targeted campaigns.
• Represent the product in brand videos, user education clips, and marketing content (very preferred).

Qualifications
We welcome talented candidates from all backgrounds. Ideal qualifications include:

• Strong experience in product marketing, digital marketing, or growth marketing.
• Excellent verbal and written communication skills.
• Ability to craft clear, compelling stories for different audiences.
• Strong understanding of social media, short-form video, and performance content.
• Ability to analyse data, identify insights, and optimise campaigns.
• Experience with user research or customer interviews (bonus).
• Experience with fintech, e-commerce, or product-led growth (bonus but not required).
• A proactive mindset: someone who can own projects end-to-end.