Product Marketer at Nomba (Formerly Kudi)

• Study company products and translate technical details into benefits for the user. 
• Be the custodian of customer education by providing timely and easy to understand product updates and messaging. 
• Managing digital onboarding flow for users, to move them through different funnel stages. 
• Building a loyal community across user categories. 
• Owning our existing direct-to-customer channels and finding new ways to engage customers. 
• Follow and analyze market trends to position and provide feedback to the Product. 
• Develop product marketing strategies (digital advertising, product launching) to extend organic and paid adoption by users. 
• Craft compelling messages across marketing channels (landing pages, ad campaigns).
• Work with various teams (design, content, acquisition, product, sales) to implement strategies.
• Test marketing product features and email marketing campaigns to find the best congruence. 
• Evaluate projects using relevant KPIs and feedback from existing and prospective customers.

About you

• Proven experience as a Product marketer, performance marketer or similar role.
• Background in marketing strategy and CRM marketing. 
• Experience in market analysis.
• Experience with email marketing campaigns and proven funnel results. 
• Familiar with product marketing tactics (e.g. integrated marketing campaigns).
• Working knowledge of web analytics tools (Google Analytics, WebTrends).
• Excellent communication skills.
• Keen eye for detail, analytical mind and strong quantitative skills.
• BSc/BA in Marketing, Communications or similar field.

What we offer

• Inspiring culture and people who work based on our EPIC values.
• Opportunity to work with the brightest minds.
• Focus on Mental and Physical health - health insurance, gym & spa sessions, and therapy sessions.
• In-office lunch.
• Paid annual leave.
• Hybrid working arrangements.
• Career growth.
• Pension.