Product and Marketing Manager at Talent Bureau

Job Summary

• The Product Marketing Manager (AGM) will take over our software marketing and grow revenue in accordance with corporate goals.
• The Product Marketing Manager will be responsible for providing our sales force with the information it requires to advance product sales, and be the champion for new product innovations.
• The Product Marketing Manager will also be charged with developing engaging marketing programs that will reach the target audience for each product and inspire an increase in sales revenue.

Essential Functions
Essential functions may include any of the following tasks, knowledge, skills, and other characteristics. This list is Illustrative Only and is not a comprehensive listing of all functions and tasks performed by the Product and Marketing Manager.

Duties & Responsibilities

• Define the positioning and go-to-market messaging and strategies for assigned products/solutions within a defined segment and region.
• Build and manage impactful & innovative product launch plans that are fully synced with business and revenue goals and ensure effective and ongoing relevancy in the market to drive demand generation and pipeline.
• Partner with a Product Management team to distill key functionality and benefits into core product marketing messages as well as identified needs that can be best
• Work with financial business partners to develop an annual plan. Throughout the year monitor and take corrective action to meet annual revenue objectives
• Confidently deliver presentations to audiences of all sizes (ranging from one person to hundreds of people).
• Develop effective sales training materials, making it easy for sales (primarily channel partners) to understand our product offerings and key positioning.
• Partner with marketing to create innovative marketing campaigns, SEO, and web design to build a pipeline.
• Localize all marketing materials for global solutions, including value propositions, messaging positioning, sales enablement tools, and ensure local execution is consistent with global messaging.
• Deeply understand competition in the segment and region, determining our Company’s relative positioning according to their products.
• Act as a local ambassador of our Company with the public and business partners.

Minimum Qualifications / Experience

• Masters’ or Bachelors’ degree in Applied Sciences, Engineering Technology, Social Sciences or any related field: MBA Marketing is a plus
• 5+ years of Product Marketing experience
• Experience launching new technology products to disrupt markets through innovative ideas balanced with market research.
• Experience/familiarity with customer engagement lifecycle
• Experience marketing complex and emerging technology

Knowledge, Skills & Attitude:

• Innovative, analytical and detail-oriented
• Super-star project management skills across multiple projects with very tight deadlines.
• Proven track record in crafting compelling positioning and thought leadership content
• Hands-on ability to create a range of marketing assets (including on-message product demo videos, sharp succinct slide pitch-decks).
• Strong communication and writing skills and ability to work across business lines, presenting to executive leadership and at different levels of management.
• Exceptional team player with proven ability to lead through influence