PPC Manager at Wildreams Agency

Job Summary

• As a PPC Manager, you will be responsible for planning, implementing, and optimizing pay-per-click advertising campaigns across various platforms.

Key roles and responsibilities

• Develop and execute effective PPC strategies to drive targeted traffic and achieve campaign goals.
• Monitor and review keyword bidding, daily and monthly budgeting, clicks, quality score and other important campaign metrics.
• Create compelling ad copy, headlines, and descriptions to maximize click-through rates and conversions.
• Manage and optimize PPC campaigns across platforms such as Google Ads, Bing Ads, and social media advertising platforms.
• Conduct A/B testing and experiments to improve ad performance and landing page conversions.
• Review competition strategies, strengths and opportunities.
• Generate and analyze weekly and monthly reports and find out the improvement areas.
• Collaborate with the team to align PPC campaigns with overall marketing strategies and goals.

Critical Competencies

Expectations are high, so we expect the PPC Manager to be confident, enthusiastic, resourceful, tech-savvy, forward-thinking, self-motivated, and a creative problem solver who adapts to changing circumstances and priorities.

• Bachelor's degree in marketing, advertising, or a related field.
• Proven work experience as a PPC Manager.
• Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc)
• In-depth knowledge of PPC platforms (Google Ads, and social media advertising)
• Strong attention to detail and the ability to manage multiple campaigns simultaneously.