OTC Trade & Product Manager - Consumer Healthcare (CHC) at Sun Pharma

Business & Strategy

• Topline Sales Revenue – Secondary Sales (liquidation from pharmacies) along with first line sales
• Annual OTC Brand Plans – strategy & execution plan to drive secondary sales
• Responsible for OTC portfolio expense planning & monitoring

Marketing Initiatives

• Responsible for developing the Activity calendar by month by brand to achieve SLS budget (3 months in advance) & aligning it with both Country/Sales team as well as with Corporate CHC
• Developing/Executing all Inputs for Doctors, Pharmacies and Consumers and marketing mix elements (TVCs, Packaging, Visual Aids, POS etc.) as appropriate – ensure inputs delivered on time to the Sales team so that they can drive AVR (Availability, Visibility & Recommendation)

Trade & Sales Support

• Partner with Sales team in order to meet SLS Budget and enable Sales team to meet AVR objectives
• Drive trade activation programs to increase throughput through pharmacies
• Monthly Sales Analysis by brand / SKU – channel wise and by HQ to identify areas of opportunity / challenges & appropriate plan to plug those;
• Monthly Expenses analysis by brand to gauge effectiveness / ROI – recommend corrections if required

Marketing Intelligence

• Price analysis – quarterly pricing analysis to check on prices v/s competition and market hygiene on rates
• Building an NPD/Innovation Pipeline – contribute by doing Market surveys, developing Business Cases
• KPIs: Sales, Expenses, E/S, Brand Plans, Marketing Mix, Initiatives & Activations, Market research & analysis, NPD, Business Case

PROFESSIONAL QUALIFICATIONS/ EXPERIENCE

• 10+ years of experience in in Consumer Healthcare / OTC/ FMCG in Nigeria, ideally should have spent time in field sales & currently managing a sizable consumer brand portfolio.
• Digital Marketing, Trade marketing experience will be preferred
• Experience in having worked directly with communication/digital agencies
• Reference companies: Mega, Emzor, GSK, Fidson, Reckitt Benckiser, Vitabiotics, Sanofi, J&J, etc

TECHNICAL SKILLS/ COMPETENCIES

• Strategic brand planning & brand communications
• Data analytics
• Proficient in MS Office (Excel & PowerPoint)
• Basic understanding of digital marketing and analytics
• Trade Marketing
• New Product Launch

PERSONAL ATTRIBUTES

• Good at multi-tasking & project management
• Open-minded & high thrust on innovation ~ willing to challenge status-quo
• Relationship oriented & strong negotiation skills
• Good communication skills – articulate in English

Functional Reporting: Senior Marketing Manager – Emerging Markets CHC

Administrative Reporting: Country Manager – OTC, Nigeria