Social Media Manager at Visco Group of Companies Limited

Job Summary

• We are seeking a creative, innovative, and strategic Social Media Manager to enhance the digital presence of Visco Group of Companies Limited.
• The ideal candidate will manage all social media platforms, develop engaging content, drive online visibility, boost customer engagement, and strengthen the company’s brand image.
• This role requires strong content creation skills, excellent communication abilities, trend awareness, and the capability to analyze performance metrics to guide digital strategies.

Key Responsibilities
Content Creation & Management:

• Develop, plan, and execute high-quality social media content across multiple platforms (Facebook, Instagram, TikTok, LinkedIn, X, etc.).
• Create engaging graphics, videos, captions, and promotional materials aligned with brand guidelines.
• Manage content calendars to ensure consistent posting and timely updates.

Brand Visibility & Engagement:

• Build and maintain a strong online presence for the company and its subsidiaries.
• Increase audience engagement through interactive posts, stories, live sessions, and community-building activities.
• Respond to comments, messages, and inquiries promptly and professionally.

Social Media Strategy & Growth:

• Develop and implement effective social media strategies to increase followers, reach, and overall brand awareness.
• Identify trends, hashtags, and industry updates to keep the brand relevant and competitive.
• Run targeted ad campaigns to reach specific audiences and boost visibility when needed.

Analytics & Reporting:

• Track and analyze key social media metrics, including engagement, reach, impressions, and campaign performance.
• Prepare and submit periodic social media performance reports to management.
• Recommend improvements based on data-driven insights.

Collaboration & Marketing Support:

• Work closely with management, operations, HR, and other departments to support content needs and company campaigns.
• Promote products, services, events, job vacancies, and brand initiatives across social platforms.
• Coordinate with photographers, designers, and external vendors when necessary.

Reputation & Compliance:

• Monitor online conversations and manage the company’s reputation across digital spaces.
• Ensure all published content meets ethical, professional, and organizational guidelines.
• Uphold confidentiality and maintain brand consistency across all communications.

Requirements

• Bachelor’s Degree in Mass Communication, Marketing, Digital Media, or related field.
• 2–3 years of experience managing social media platforms for a brand or organization.
• Strong skills in content creation, graphic design tools (e.g., Canva), and basic video editing.
• Excellent writing, communication, and storytelling abilities.
• Knowledge of social media analytics tools and insights interpretation.
• Creativity, attention to detail, and a strong understanding of online trends.
• Ability to work under pressure, manage multiple tasks, and meet deadlines.
• High level of professionalism, integrity, and brand awareness.