Nigeria Marketing and Operations Coordinator at One Acre Fund

About the Role

• The Program Marketing Coordinator will work directly with unit leads to translate their operational goals into compelling farmer-facing campaigns, harmonising strategic messaging and maximising farmer participation across our Sales, Credit, Trees, and Market Access units.
• The role strengthens the division’s capacity to improve farmers' adoption and retention in our multiple programs.

Responsibilities
Strategic Marketing Alignment (Cross-Unit Strategy):

• Collaborate with the Sales and Credit Leads to design campaigns that drive client enrollment and reinforce repayment behaviours during the farming season.
• Partner with the Trees Lead to develop adoption strategies for free agroforestry trees and sales strategies for High-Value Trees (HVT).
• Work with the Market Access Specialist to create sourcing campaigns that encourage farmers to aggregate and sell their produce back to the organisation.
• Harmonise messaging across all units to ensure farmers receive a consistent, clear narrative (e.g., linking input purchases to market access opportunities).

Administrative and Operational Support:

• Collaborate with Comms in the design, production, and distribution of marketing materials (flyers, posters, training guides, radio scripts) tailored to specific program goals.
• Manage the production timeline for all seasonal campaigns, ensuring materials are ready for key operational windows (e.g., enrolment and repayment deadlines, planting season).
• Ensure all content is localised, culturally appropriate, and effectively communicates the value proposition of our diverse product offerings (inputs, trees, market access).

Field Enablement & Event Support:

• Equip field teams with the "marketing toolkit" they need to succeed, including pitch scripts, FAQs, and visual aids for community meetings.
• Coordinate and execute field-based marketing events, such as roadshows, product/farm demonstrations, and town hall meetings, to enhance community engagement.
• Train field staff and supervisors on how to effectively deliver key marketing messages to farmers.

Market Intelligence & Feedback:

• Conduct rapid market research to understand farmer preferences, barriers to adoption, and satisfaction with our products and services.
• Track and review the performance of past marketing campaigns
• Monitor and analyse the performance of marketing campaigns (e.g., tracking conversion rates from engagements, measuring awareness levels).

Team and Stakeholder Support:

• Serve as the program’s marketing data liaison and technical lead for marketing reporting.
• Build team capacity by training staff in quality marketing, utilising marketing tools, and implementing marketing strategies.
• Support program units with marketing performance insights and course correction interventions.

Qualifications
Across all roles, these are the general qualifications we look for. For this role specifically, you will have:

• Bachelor's Degree in Marketing or related fields
• At least 2+ years of marketing experience.
• Strong behaviour change communication (BCC) strategy skills.
• Strong project and stakeholder management
• Ability to conduct market research and provide detailed insights.
• Data analysis and visualisation (Google Sheets or Excel)
• Basic Graphic Design
• Ability to conduct campaigns and present campaign analytics to the team.
• Strong organisational and communication skills
• Team management and leadership.

Knowledge and additional competencies:

• Hausa Language Proficiency
• Training & Facilitation
• Google Slide or PowerPoint presentation.

Career Growth and Development

• We have a strong culture of constant learning and we invest in developing our people.
• You’ll have weekly check-ins with your manager, access to mentorship and training programs, and regular feedback on your performance.
• We hold career reviews every six months, and set aside time to discuss your aspirations and career goals.
• You’ll have the opportunity to shape a growing organization and build a rewarding long-term career.