National Sales Manager (Alcoholic Beverages)-Lagos at AAVA Brands

Job Summary

• The National Sales Manager will oversee and drive the company’s sales operations across all regions, ensuring sustainable revenue growth, market share expansion, and brand visibility within the alcoholic beverage sector.
• The role requires a strong understanding of market dynamics, regulatory compliance in alcohol sales, channel development (on-trade and off-trade), and the ability to lead and motivate a high-performing sales team

Key Responsibilities

• Develop and execute the national sales strategy in line with company objectives and market opportunities.
• Identify new business opportunities, market trends, and emerging consumer behaviors to drive competitive advantage.
• Establish sales forecasts, budgets, and targets for regional and key account managers.
• Manage relationships with key distributors, wholesalers, and major retail chains (both on-trade and off-trade).
• Negotiate trade terms, pricing structures, and promotional agreements with key partners.
• Ensure consistent execution of sales strategies across all territories.
• Collaborate with the marketing team to implement promotional campaigns, brand activations, and consumer engagement strategies.
• Monitor competitor activity and market developments, providing actionable insights to senior management.
• Drive expansion into new territories or channels (e.g., premium outlets, events, e-commerce).
• Ensure adherence to all regulatory and licensing requirements governing the sale and distribution of alcoholic beverages.
• Oversee inventory management and supply chain coordination with logistics and production teams.
• Review and analyze sales reports, market data, and customer feedback for continuous improvement

Qualification

• Bachelor’s degree in Business Administration, Marketing, or related field (MBA preferred).
• Minimum of 7–10 years’ experience** in sales leadership within the **alcoholic beverage, FMCG, or consumer goods industry.
• Strong understanding of Nigeria’s (or relevant market’s) alcohol distribution landscape and licensing laws.
• Proven track record of achieving sales targets and managing large sales teams.
• Excellent negotiation, communication, and interpersonal skills.
• Strong analytical skills with proficiency in CRM tools and MS Office Suite.
• Willingness to travel extensively across regions.

Key Competencies:

• Strategic thinking and business acumen
• Leadership and team development
• Market and consumer insight
• Negotiation and stakeholder management
• Results orientation
• Regulatory awareness