Media and Communication Specialist at Romanspage Global

Job Description

• Develop content for various formats, including press releases, adverts, email marketing, blog posts etc.
• Develop and curate high-quality content for the organization's website, ensuring it is up-to-date, relevant, and engaging.
• Collaborate with the graphics designer to create visually appealing and brand-consistent graphics, infographics, and multimedia content.
• Manage and maintain the organization's social media pages, including but not limited to Facebook, Twitter, Instagram, LinkedIn, and YouTube.
• Develop and implement social media strategies to increase brand awareness, engagement, and reach.
• Create, schedule, and publish engaging content across all social media platforms.
• Monitor and analyze social media performance metrics to optimize content and strategy.
• Respond to comments, messages, and inquiries on social media in a timely and professional manner.
• Plan and execute social media and traditional media marketing campaigns to promote events, programs, and initiatives.
• Develop marketing materials, including brochures, newsletters, and promotional videos.
• Coordinate with external media outlets to secure coverage and placements for the organization's news and events.
• Track and report on the effectiveness of marketing campaigns, adjusting strategies as needed.
• Design and implement a media communications strategy for the business.
• Represent the company at conferences and events to enhance the organization's visibility and reputation.
• Stay updated on industry trends, best practices, and emerging technologies in digital and traditional marketing.
• Participate in team meetings and contribute to the overall strategy and plans for the company’s growth.
• Perform other related duties as assigned.

Qualifications

• Bachelor's degree in Communications, Marketing, Public Relations, or a related field.
• 3-5 years of experience in communications, social media management, and content development.
• Proven track record of managing social media accounts and developing engaging content.
• Strong writing, editing, and proofreading skills.
• Proficiency in social media management tools and analytics platforms.
• Basic knowledge of graphic design principles and experience working with designers.
• Excellent organizational and project management skills.
• Ability to work independently and as part of a team.
• Willingness to work in a growing organisation.
• Self-motivated and result oriented.
• Strong interpersonal and communication skills.