Content Writer & Web Blogger at Matog Consulting

Location: Ikeja Lagos– On-site / Office-based
Reports to: Managing Partner

About the Role

We are looking for a creative, detail-oriented Content Writer & Web Blogger to join our in-house marketing team. This is a full-time, office-based role where you will collaborate daily with designers, marketers, and subject matter experts. You will be the voice of our brand across digital channels—researching trends, crafting compelling blog posts, and optimizing content for SEO. Your words will educate our audience, drive organic traffic, and convert readers into leads.

Key Responsibilities

Content Creation & Blogging:

• Write, edit, and publish high-quality blog posts, articles, landing pages, and newsletters.
• Develop original content that tells a story, solves user pain points, and reflects brand tone.
• Manage the editorial calendar to ensure consistent publishing schedules.

SEO & Strategy:

• Conduct keyword research (using tools like Ahrefs, SEMrush, or Google Keyword Planner) to guide content topics.
• Optimize all content for on-page SEO (meta descriptions, headers, internal linking, and readability).
• Update old blog posts to maintain relevance and search rankings.

Research & Ideation:

• Stay current with industry trends, audience interests, and competitor content.
• Pitch fresh, data-driven ideas for series, guides, or viral listicles.

Collaboration:

• Work closely with in-house designers to source or brief visuals (infographics, featured images).
• Coordinate with subject matter experts across departments to translate complex topics into accessible writing.

Performance Tracking:

• Monitor content performance via Google Analytics and adjust strategy based on metrics (traffic, engagement, bounce rate).

Qualifications & Requirements

Education & Experience:

• Bachelor’s degree in English, Journalism, Marketing, Communications, or equivalent experience.
• 1+ years of professional writing experience, preferably in a B2B/B2C digital environment.
• A strong portfolio of published blog posts or web articles.

Hard Skills:

• Mastery of AP Style (or brand-specific style guides) and grammar.
• Proficiency with WordPress, HubSpot, or similar CMS platforms.
• Basic understanding of HTML (formatting hyperlinks, headings) is a plus.
• Familiarity with social media promotion (LinkedIn, Twitter, Medium).

Soft Skills:

• Ability to translate technical jargon into conversational, reader-friendly copy.
• Self-starter who thrives in a collaborative office environment.
• Receptive to feedback; able to revise drafts quickly without ego.

Preferred (Nice to Have)

• Experience with email marketing tools (Mailchimp, ConvertKit).
• Knowledge of video scripting or podcast show notes.
• Basic graphic design skills (Canva, Adobe Spark).

What We Offer

• Competitive full-time salary + performance bonuses.
• Paid time off and company holidays.

Professional development opportunities (SEO certifications, writing workshops, conferences).