Marketing Specialist at FoliXx Hospitality

Job Summary

• The Marketing Specialist will be responsible for planning and executing innovative marketing campaigns, driving foot traffic, increasing online orders, and enhancing brand visibility.
• You will manage daily marketing tasks, support strategic initiatives, and work cross-functionally to ensure consistent and compelling brand messaging across all platforms.

Key Responsibilities
Marketing Strategy & Execution:

• Assist in developing and executing marketing campaigns tailored to target markets, new product launches, and seasonal promotions.
• Analyze customer behavior and dining trends to inform marketing initiatives and promotions.
• Work closely with the product, sales, and operations teams to align strategies.

Digital & Social Media Marketing:

• Manage and grow our social media presence across platforms (Instagram, TikTok, Facebook, Twitter, etc.).
• Create and schedule engaging content (videos, graphics, stories, and ads) that align with brand voice and objectives.
• Monitor digital analytics to track performance and optimize campaigns.

Branding & Visual Communication:

• Ensure consistent brand tone and message across all materials and touchpoints.
• Oversee the creation of fliers, posters, menu boards, and in-store visuals for promotions.

Customer Engagement & Loyalty:

• Develop and manage customer engagement programs such as loyalty cards, giveaways, feedback surveys, etc.
• Respond to and manage customer reviews and online brand perception.

Partnerships & Events:

• Support collaboration with influencers, media outlets, and local partners to boost exposure.
• Help organize in-store activations and brand pop-up events.

Performance Reporting:

• Track and report on the effectiveness of marketing efforts (ROI, engagement, reach, etc.).
• Provide monthly performance reports with insights and suggestions for improvements.

Requirements

• Bachelor’s degree in Marketing, Communications, or related field.
• 2–3 years of proven marketing experience, preferably in the food, beverage, or hospitality sector.
• Strong knowledge of social media management, content creation, and digital marketing tools.
• Proficient in Canva, Adobe Creative Suite, or other design software.
• Good knowledge of customer segmentation, local market trends, and competitor analysis.
• Excellent written and verbal communication skills.
• Creative mindset with attention to detail and strong project management skills.
• Ability to work in a fast-paced, target-driven environment.

Preferred Qualifications:

• Experience working with a Quick Service Restaurant or FMCG brand.
• Familiar with local and regional food trends and consumer behaviors.
• Comfortable with analytics tools such as Google Analytics, Meta Ads Manager, or CRM dashboards.