Marketing Officer at The African Medical Centre of Excellence (AMCE)

Job Purpose

• The Marketing Officer will support the implementation of AMCE’s marketing and communications initiatives aimed at increasing brand visibility, patient engagement, and market awareness. The role holder will provide essential administrative and logistical support for marketing campaigns, events, and promotional activities. This position requires strong organizational and communication skills, attention to detail, and the ability to manage multiple tasks efficiently in a fast-paced healthcare environment.

Key Accountabilities/Responsibilities

Marketing Campaigns and Communication

• Assist in planning, developing, and executing marketing campaigns across various channels including digital, print, and social media.
• Prepare and coordinate the production of marketing materials such as brochures, flyers, presentations, and digital content.
• Track campaign performance and compile regular reports on key marketing metrics.
• Support the development and management of marketing budgets and vendor relationships.

Event Coordination and Promotion

• Coordinate logistics for marketing events, including venue booking, catering, equipment setup, and travel arrangements.
• Manage guest lists, registrations, and on-site support for corporate and promotional events.
• Assist in the preparation of event materials, agendas, and presentations.
• Gather attendee feedback and contribute to post-event performance reports.

Social Media and Digital Engagement

• Support the management of AMCE’s social media platforms by developing content, monitoring engagement, and responding to inquiries.
• Track social media performance metrics and generate analytics reports to inform campaign strategy.
• Collaborate with the communications team to ensure consistent messaging and branding across all digital channels.

Market Research and Data Management

• Conduct market research and competitor analysis to identify trends and business opportunities.
• Maintain and update marketing databases, mailing lists, and CRM systems.
• Analyze market data to generate insights that inform marketing strategies and campaigns.

Administrative and Team Support

• Provide general administrative and logistical support to the Marketing and Business Development team.
• Prepare internal reports, presentations, and correspondence as required.
• Manage office supplies, documentation, and records related to marketing activities.
• Coordinate with internal departments and external agencies to ensure timely execution of marketing deliverables.

Qualifications

• Bachelor’s degree in Business Administration, Marketing, Mass Communication, Economics, or a related field.
• Certification in Digital Marketing, Social Media Marketing, or Project Management is an added advantage.

Experience

• 1–3 years of relevant experience in marketing, communications, or administrative support, preferably within the healthcare, consulting, or service sector.
• Understanding of marketing principles, brand management, and communication strategy.
• Knowledge of social media management, digital marketing tools, and campaign analytics.
• Familiarity with healthcare or service industry marketing practices is desirable.
• Proficiency in Microsoft Office Suite and digital design or marketing software (e.g., Canva, Mailchimp, Meta Business Suite).
• Excellent communication, writing, and interpersonal skills.