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  • Posted: Jan 28, 2025
    Deadline: Not specified
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  • KLOVERHARRIS Limited is a Human resource/IT Consulting company that provides high quality services to businesses across Africa. We pride ourselves in how well we assist organizations overcome challenges that bother on optimal performance by proffering a wide array of solutions through the use of deep IT expertise, industry- wide expertise and highly profi...
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    Marketing Officer

    Job Summary

    • We are seeking a talented and driven Marketing Officer to help shape and execute our marketing strategies in the alcoholic beverages industry.
    • The ideal candidate will have a deep understanding of market trends, brand positioning, and consumer behavior in the alcohol space, with a keen ability to develop creative campaigns that resonate with our target audience and drive business growth.

    Key Responsibilities

    • Develop and execute marketing campaigns to promote our alcoholic beverage products across various channels.
    • Conduct market research to identify emerging trends, customer preferences, and opportunities for positioning our products in a competitive market.
    • Collaborate with cross-functional teams to create and implement effective marketing strategies tailored to the alcoholic beverages industry.
    • Manage digital marketing channels, including social media platforms, email campaigns, and the company website.
    • Analyze campaign performance metrics and adjust strategies to meet business objectives and ensure optimal ROI.
    • Oversee the production of marketing materials, including brochures, advertisements, point-of-sale content, and digital assets.
    • Assist in organizing and promoting events, product launches, tastings, and promotional activities to engage with consumers and build brand awareness.
    • Ensure brand consistency and adherence to industry regulations in all marketing efforts.

    Qualifications

    • Bachelor's Degree in Marketing, Business, or a related field.
    • Minimum of 5 years of experience in marketing, with a strong preference for candidates with experience in the alcoholic beverages or FMCG industry.
    • Proven expertise in digital marketing, including social media, content marketing, and email campaigns.
    • Excellent communication, negotiation, and interpersonal skills.
    • Creative, detail-oriented, and able to work both independently and collaboratively in a fast-paced environment.
    • Strong analytical skills with the ability to leverage data to optimize campaigns and drive results.
    • Understanding of industry-specific regulations and compliance issues related to alcoholic beverages.

    Check how your CV aligns with this job

    Method of Application

    Interested candidates should send their CV to: Recruitment@kloverharris.com

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