Marketing Manager at Ziba Beach Resort

Key Responsibilities

• Marketing Strategy & Execution

  • Develop and execute strategic marketing plans to increase visibility, drive occupancy, and grow revenue.
  • Manage the resort’s online presence across website, social media, Google listings, OTAs, and paid advertising platforms.
  • Oversee campaign creation, implementation, and reporting across digital and offline channels.

• Content Development

  • Create and supervise the production of compelling content (social media, blogs, email newsletters, promotional materials).
  • Ensure brand consistency across all communication channels.
  • Capture and/or coordinate production of visual content showcasing Ziba’s experiences, events, and facilities.

• Brand, PR & Partnerships

  • Strengthen the resort’s brand identity and maintain updated brand guidelines.
  • Build and manage relationships with media outlets, influencers, and content creators.
  • Identify and develop strategic partnerships that increase visibility, group bookings, and corporate retreats.

• Guest Engagement

  • Engage travel agents, and corporate partners.
  • Build promotional packages and event concepts that enhance guest appeal and seasonal demand.

• Market Intelligence & Performance Management

  • Conduct market research to monitor trends, competitors, and emerging opportunities.
  • Track and analyze marketing performance using data-driven insights to optimize campaigns.
  • Manage the marketing budget and ensure cost-effective implementation of strategies.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field (Master’s degree is a plus).
• Proven experience in hospitality marketing, brand management, or a similar role.
• Strong knowledge of digital marketing, social media trends, SEO, paid ads, and analytics tools.
• Excellent written and verbal communication skills.
• Creative, detail-oriented, and able to manage multiple projects simultaneously.
• Strong leadership, planning, and organizational abilities.
• Ability to work under pressure in a fast-paced hospitality environment.

Why Join Us?

At Ziba Beach Resort, you’ll join a forward-thinking, dynamic team dedicated to creating unforgettable guest experiences. This is a unique opportunity to shape the marketing direction of one of Nigeria’s most innovative hospitality brands and make a measurable impact on the resort’s growth.