Commercial Sales Manager at Primote Africa

Role Purpose:

• Drive sell-in and sell-through in assigned channels, ensuring optimal merchandising and promotional presence.
• Build and grow relationships with organizations to drive product adoption and sales

Key Responsibilities:

• Secure listings with key outlets in assigned channels
• Prospect and onboard partners as bulk purchase clients.
• Negotiate in-store promotions and premium placement.
• Ensure merchandising standards are met.
• Track sell-in and sell-through performance, ensuring adequate supply and reporting weekly/monthly.
• Build strong relationships with retail buyers
• Develop tailored partnership packages (e.g., learning programs, faith-based tie-ins).
• Manage event activations in these communities/ outlets.
• Track bulk sales revenue and engagement impact.
• Set up, optimize, and maintain product listings across all assigned platforms.
• Manage inventory and coordinate fulfilment with logistics partners.
• Track competitor activity and marketplace trends to adjust strategy.
• Work with the Content Manager to ensure listings are visually compelling and aligned with brand guidelines.

Required Skills & Experience:

• 2-4 years in retail account management or sales.
• Strong negotiation and in-store execution skills.
• Experience in B2B sales or community engagement.
• Strong presentation and relationship-building skills.

KPIs:

• Retail sales target achievement.
• Compliance with merchandising standards.
• On-time promotional execution.
• Number of active partners.
• Sales volume per partner.
• Retention and re-order rates.