Business Development Manager at Testify Limited

Job Summary

• We are seeking a highly strategic, analytical, and execution-oriented Business Development (Growth) Manager to lead and oversee Sales, Business Development, Digital Marketing, and Brand Growth initiatives across Testify Limited.
• The ideal candidate will be responsible for driving revenue growth, expanding market reach, strengthening brand positioning, building strategic partnerships, and developing scalable growth systems that support long-term business objectives.
• This role requires a balance of strategic thinking, performance marketing expertise, relationship management, and operational execution.

Key Responsibilities

• Develop and implement comprehensive growth strategies aligned with company objectives.
• Identify new revenue streams across Business Consult, Academy, and Community arms.
• Drive customer acquisition, retention, and lifetime value optimization.
• Analyze market trends, competitor activity, and growth opportunities.
• Lead corporate sales initiatives for QA and digital assurance services.
• Develop and manage sales pipelines and forecasting systems.
• Identify, approach, and close high-value corporate and institutional clients.
• Develop proposals, pitch decks, and commercial offers.
• Oversee client relationship management and upselling strategies.
• Establish strategic alliances and enterprise partnerships.
• Develop and oversee digital marketing strategy across all platforms.
• Manage content marketing, SEO, email marketing, and paid advertising campaigns.
• Drive lead generation and conversion optimization strategies.
• Strengthen Testify Limited’s brand positioning within the tech and QA industry.
• Ensure consistency in messaging, tone, and brand identity.
• Oversee brand storytelling, thought leadership, and PR opportunities.
• Coordinate brand visibility through events, webinars, partnerships, and speaking engagements.
• Monitor brand performance and perception metrics.
• Track and report on growth KPIs and revenue performance.
• Use data to optimize campaigns, funnels, and sales processes.
• Develop dashboards and performance reports for leadership.
• Continuously test, refine, and scale growth initiatives.
• Oversee and coordinate sales, marketing, and partnership initiatives.
• Build scalable systems for sustainable growth.

Educational Qualification

• Bachelor’s degree in Business Administration, Marketing, Communications, Management, or related field

Experience:

• 2–3 years’ experience in growth, sales, business development, or digital marketing.
• Proven track record of driving revenue and scaling business growth.
• Experience in tech, SaaS, consulting, or digital services environment preferred.

Skills and Competencies:

• Strong strategic thinking and execution capability.
• Excellent sales and negotiation skills.
• Deep understanding of digital marketing and growth funnels.
• Strong analytical and data-driven decision-making skills.
• Exceptional communication and presentation abilities.
• Ability to manage multiple growth channels simultaneously.
• Leadership and cross-functional collaboration skills.
• Proficiency with CRM tools, Google Workspace, analytics platforms, and marketing tools.
• Self-driven, proactive, and performance-oriented mindset.